Metrics & Research 7

Streaming audio up, AM/FM down in new 2024 local advertising forecast from Borrell

Posted on June 10, 2024 by Brad Hill

Local media analytics company Borrell Associates has released a new forecast of local media advertising. This report is a follow-up to an initial forecast released in November and is, in the company’s words, “triggered by new information from Borrell’s principal sources.” We learn that streaming audio is a high achiever in local advertising expenditures. Click for lots of detail, revealing graphs, and the source link. Continue Reading →

Podcast ad rate stability continues; small and big campaigns remain bargains. (Libsyn Ads)

Posted on June 3, 2024 by Brad Hill

The average cost per thousand (CPM) for podcast advertising in April was nearly identical to March , dipping only five cents, or two-tenths of one percent. But there is also something remarkable in this month’s report: Small campaigns reach a new low in average cost. Continue Reading →

April podcast ad spend drops 6% (Magellan); 10 of top 15 are repeaters

Posted on May 21, 2024 by Brad Hill

Magellan AI’s accounting of podcast advertiser spending for April, for the top 15 spenders, shows a total spend down six percent from March. Ten of the top 15 are repeats from the previous months. Three companies are members of RAIN’s unofficial 12-of-12 club. Click for graphics. Continue Reading →

UK weekly radio listening edges upward in Q1 on various devices (RAJAR)

Posted on May 16, 2024 by Brad Hill

The weekly reach of radio listening in the UK is traditionally strong, and the Q1 RAJAR (Radio Joint Audience Research) report shows a surge for the first quarter. Fifty million adults — 89% of the 15+ population, tuned in each week, for a total time-spent metric of 1.023 billion hours. Click for much more. Continue Reading →

Edison Research releases Top 50 Podcasts; “Exciting newcomers”

Posted on May 15, 2024 by Brad Hill

Edison Research has released its latest Top 50 Podcasts in the US, representing survey results for Q1 listening. The survey method is important in the ranker business; unlike many others, Edison’s survey method opens the door to any podcast in the world. Continue Reading →

New podcast production continues 2024 slide; episode volume remains strong

Posted on May 8, 2024 by Brad Hill

New podcast production continued a three-month slide in April, after a strong January. 12,864 new shows were released in April, compared to 16,256 in March. January hit a one-year high of slightly more than 20,000 new podcasts. Continue Reading →

Wondery opens Ad Analytics, a multi-service array

Posted on May 8, 2024 by Brad Hill

Podcast and creative solutions network Wondery has opened Wondery Ad Analytics, a campaign success evaluation service which leverages multiple information and measurement services. Four areas of focus are highlighted, and an ad effectiveness funnel. Click for details and graphics. Continue Reading →

Podcast ad rate stability continues; small campaigns reach new cost low. (Libsyn Ads)

Posted on May 7, 2024 by Brad Hill

The average cost per thousand (CPM) for podcast advertising in April was nearly identical to March , dipping only five cents, or two-tenths of one percent. But there is also something remarkable in this month’s report: Small campaigns reach a new low in average cost. Continue Reading →

The on-hold opportunity: Veritonic measures consumer preferences

Posted on May 6, 2024 by Brad Hill

“Be thoughtful about your hold experience.” That is the guiding principle and throughline of a new study by audio analytics company Veritonic — Harmonizing Connections: How Audio Turns Waiting Time into Brand-Building Opportunities. Veritonic hits on an audio segment almost never mentioned: The music or spoken word audio that customers hear when they call a company and must wait on hold. Continue Reading →

March podcast ad spend stays steady (Magellan); 10 of top 15 are repeaters

Posted on April 26, 2024 by Brad Hill

Magellan AI’s accounting of podcast advertiser spending for March, for the top 15 spenders, shows a total spend almost exactly the same as in February. Ten of 15 are month-over-month repeaters. Notably, March had three more days than February.
Continue Reading →

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Spotify exits the IAB; podcasting particularly affected; a signal of extraordinay self-sufficiency

Posted on April 23, 2024 by Brad Hill

In what is seemingly a statement of global self-sufficiency, Spotify is no longer represented on the IAB’s list of compliant podcast companies. The movement feels momentous in its abruptness, absence of presage, widespread reaction, and inherent implication. Click for details. Continue Reading →

Sports fans are avid audio users … and big spenders. Advertisers take note. (SiriusXM)

Posted on April 19, 2024 by Brad Hill

SiriusXM has released a preview of The Sports Audio Report, produced in collaboration with GroupM and Edison Research. Its purpose is to measure the scale of sports listening, how it correlates with overall listening, and how that listening cohort behaves as consumers. For a preview, there is a surprising amount of information. Audio shines in this report, obviously … especially podcasting. Continue Reading →