Cumulus Media / Westwood One has released its 2022 Audioscape bundle of research metrics under the banner of its Audio Active Group brand led by Chief Insights Office Pierre Bouvard. It’s a big book of data; today, we look at the growth of podcast listening share compared to terrestrial radio. Continue Reading
Podcast database and social listening platform has released the second edition of Podchaser 25, a March ranker of podcasts which are exhibiting spikes of popularity. It is the third edition of a list Podcasher calls “a first-of-its-kind monthly ranking of the hottest, rising podcasts in the U.S.” Continue Reading
Global podcast company Acast released highlights of its advertiser-facing Sounds Smart research. It is a survey of at-least-monthly Australian podcast listeners. (See it HERE.) One question asked about attention and immersion. Seventy-four percent of respondents agree with the statement: “Podcasts provide me… Continue Reading
In wha t seems to be a continued indication of podcast creation settling down from the Covid surge, the number of newly created shows in March was only 11% of a year ago. The trend projects that 2022 will produce a small fraction of 2021’s new podcasts. Click for details. Continue Reading
Technology podcasts earned the highest category CPM rate (cost per thousand ad plays) in March, according to Libsyn-owned AdvertiseCast. For the month, the average CPM for a 60-second podcast spot was $23.43, while the Tech category average was $32. Kids & Family posted a $28 CPM, and the Business category came in at $27. Click for a trendline and additional details. Continue Reading
At this week’s Podcast Movement Evolutions, Podnews editor James Cridland released some results of the recent Podnews Report Card 2022, which asks podcasters and listeners to rate and comment on platforms, apps, podcasting services, and directories according to several criteria. Today, the Podnews website spills out an enormous repository of survey results. Click for details and the link. Continue Reading
Veritonic has released its US Audio Logo Index, ranking the sonic brand identifiers of dozens of companies. Click through to hear the winner, see the top-10 list, and link to the larger listening station, and read the criteria for scoring and judging the effectiveness of audio logos. Continue Reading
The International Federation of the Phonographic Industry (IFPI) released its full-year 2021 report of worldwide recorded music revenue. As with the recent U.S. report supplied by the RIAA, streaming music was the leading revenue category around the world in 2021. Click for details, graphic, and report download. Continue Reading
Magellan AI released its always-interesting Top Spenders chart, listing the highest 15 spenders for February. BetterHelp lands in the #1 spot, as it has for (at least) the last 11 months that RAIN has tracked the movements in this ranker. Click for RAIN’s 11-month comparison chart. Continue Reading
Triton Digital has released the February edition of its U.S. Podcast Report, and we see Stitcher in the #1 slot as with the previous report. Audacy (#2) and NPR (#3) switch position from the previous month. The placements are based on average weekly downloads. Click for some context on this. Continue Reading
Two French podcast publishers, Bababam and Choses a Savoir, have chosen Spotify subsidiary Megaphone for creation, monetization, and metrics analysis. As part of joining Megaphone, these two publishers will be early testers of the Spotify Audience Network in France. The announcement includes metrics from Chartable, acquired by Spotify to bundle into Megaphone. Continue Reading
Edison Research has offered a preview tidbit in advance of the company’s annual presentation of U.S. Infinite Dial 2022, presented live at Podcast Movement Evolutions, and via live webinar. The sneak peek is about radio ownership in the home, which has been on a declining trendline for years. Click for details, graphics, and link to the webinar registration. Continue Reading