AdvertiseCast, a subsidiary of podcast host/tech company Libsyn, released the April edition of its monthly CPM tracker, continuing a trendline of how much advertisers pay to market in podcasts of different audience sizes. The average CPM for a 60-second spot across all measured podcasts rose by 1.5%. Click through for details. Continue Reading
Spotify released its quarterly inancials for Q1 today, revealing a four percent month-over-month growth of monthly active users (MAUs), from 406-million to 422-million. Those numbers include both parts of Spotify’s platform model: paying subscribers and non-paying listeners who hear ads. Continue Reading
In its US Podcast Advertising 2022 Report released yesterday, eMarketer projects podcast ad spending to reach $1.7B this year, and $2.2B next year on its way to $2.6B in 2024. Continue Reading
Magellan AI released its always-interesting Top Spenders list, listing the highest 15 spenders for March. BetterHelp lands in the #1 spot, as it has for the last 12 months in today’s RAIN analysis of this ranker. Click through for downloadable 12-month chart. Continue Reading
Cumulus Media / Westwood One has released its 2022 Audioscape bundle of research metrics under the banner of its Audio Active Group brand led by Chief Insights Office Pierre Bouvard. It’s a big book of data; today, we look at the growth of podcast listening share compared to terrestrial radio. Continue Reading
Podcast database and social listening platform has released the second edition of Podchaser 25, a March ranker of podcasts which are exhibiting spikes of popularity. It is the third edition of a list Podcasher calls “a first-of-its-kind monthly ranking of the hottest, rising podcasts in the U.S.” Continue Reading
Global podcast company Acast released highlights of its advertiser-facing Sounds Smart research. It is a survey of at-least-monthly Australian podcast listeners. (See it HERE.) One question asked about attention and immersion. Seventy-four percent of respondents agree with the statement: “Podcasts provide me… Continue Reading
In wha t seems to be a continued indication of podcast creation settling down from the Covid surge, the number of newly created shows in March was only 11% of a year ago. The trend projects that 2022 will produce a small fraction of 2021’s new podcasts. Click for details. Continue Reading
Technology podcasts earned the highest category CPM rate (cost per thousand ad plays) in March, according to Libsyn-owned AdvertiseCast. For the month, the average CPM for a 60-second podcast spot was $23.43, while the Tech category average was $32. Kids & Family posted a $28 CPM, and the Business category came in at $27. Click for a trendline and additional details. Continue Reading
At this week’s Podcast Movement Evolutions, Podnews editor James Cridland released some results of the recent Podnews Report Card 2022, which asks podcasters and listeners to rate and comment on platforms, apps, podcasting services, and directories according to several criteria. Today, the Podnews website spills out an enormous repository of survey results. Click for details and the link. Continue Reading
Veritonic has released its US Audio Logo Index, ranking the sonic brand identifiers of dozens of companies. Click through to hear the winner, see the top-10 list, and link to the larger listening station, and read the criteria for scoring and judging the effectiveness of audio logos. Continue Reading
The International Federation of the Phonographic Industry (IFPI) released its full-year 2021 report of worldwide recorded music revenue. As with the recent U.S. report supplied by the RIAA, streaming music was the leading revenue category around the world in 2021. Click for details, graphic, and report download. Continue Reading