According to Libsyn subsidiary AdvertiseCast, podcast CPMs dropped a bit in May after an April rise from the preceding month. The sharpest movement was in the 1,000-9,999 listeners trendline. Click through for more metrics and an illustrative chart. Continue Reading
Podcast creation in May dropped to 9,391 new shows, from 14,282 in April, according to Listen Notes. It is the fourth consecutive monthly drop which has seen podcast creation on the slide through 2022. Click through for details and graphics. Continue Reading
Magellan AI released its always-interesting Top Spenders list, listing the highest 15 spenders for April. BetterHelp lands in the #1 spot, as it has for the last 12 months in today’s RAIN analysis of this ranker. There are zero newcomers. Click through for downloadable 12-month chart. Continue Reading
In an interesting piece of research from Podtrac, YouTube had a larger share of podcast plays for shows that distribute full video episodes on YouTube. The results add dimension to the growing idea that putting a podcast on YouTube is a good idea for discoverability. Podtrac’s work points to YouTube as a potential leader in audience reach. Continue Reading
In a sprawling, deeply researched report, Cumulus Media and Signal Hill Insights deliver podcast listener statistics and preferences, and recommendations to podcast advertisers. Continue Reading
In the most recent report from the newly renamed Edison Podcast Metrics division of Edison Research, we learn of the top 30 U.S. podcast networks, by reach, according to Edison’s survey-based tabulation. Edison Podcast Metrics is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks in the U.S. As a result, this list is exceptionally interesting to peruse. (SXM Media is #1. PodcastOne is #15. Click for the rest.) Continue Reading
Podcast ad agency Quill (whose awards program we covered in March) has launched a new podcast hosting platform called CoHost, and inaugurated the service with a survey of 155 podcasters. Click for key learnings and service points. Continue Reading
The title of this piece over generalizes about Covid, but a newly released “Podcasting Today; Insight for Advertisers” study from Nielsen makes the broad point: Podcast listeners say they resuming pre-Covid activities that include purchases of products and services, and that is clearly good for podcast advertisers. Click for some stats and graphs. Continue Reading
Edison Research released its Top 50 Most Listened To Podcasts list for the 4-quarter span of Q2/2021 through Q1/2022. In RAIN’s tracking of these lists, we see six new additions, compared to four new podcasts in the previous list, and three new shows in the list before that. Click through for the visual comparison.
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Edison Research has released its U.S. Top Podcast Genres, By Reach list, representing U.S. listening over four quarters: Q2/2021 through Q1-2022. Comedy is atop the ranker, followed by News and Society & Culture in the #3 spot. “Comedy” is a difficult genre to nail down. Click for details. Continue Reading
“U.S. podcast advertising revenues surpassed the $1 billion mark in 2021 for the first time (to $1.4B), as it continues to be one of the fastest growing channels in digital media. With 72% growth, podcast advertising grew twice as fast as the total internet advertising market.” –U.S. Podcast Advertising Revenue Study, IAB Click through for many more details and graphs. Continue Reading
New podcast creation dropped to a 2022 low point, according to Listen Notes, which produces a monthly report of podcast production. The month of April saw 8,410 new shows launched, down from 16,246 in March. There has been a steady downward trend in 2022 to date. Click for more numbers. Continue Reading