Acast released a handful of metrics resulting from a survey of U.S. podcast listeners. We learn about in-car listening, a comparison with audiobooks, and more. Continue Reading
In Magellan AI’s reckoning of the top podcast advertisers (by spend) in November, we see a lot of repetition from the previous months. Eleven of the top 15 advertisers in the previous month of October landed on the November list again. We do some month-over month analysis, and a six-month comparison. Click for the numbers, graphs, and top-line points. Continue Reading
In an encouraging sign of variety in listener choice, 44 Australian podcasts debuted on Triton Digital’s Australian Podcast Ranker for November. The ranker lists 200 podcasts, a first-time expansion of Triton’s format. The company cites “the influx of new podcasts.” Click for more info. Continue Reading
For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers from October 13-19, 2023. This work, combined with Triton Digital’s Podcast Metrics study, comprise this annual fall report. YouTube is the star. Click for metrics, graphs, and a download link. Continue Reading
Podtrac has released its annual Top 25 New Podcasts. We compare the 2023 edition with Podtrac’s Top 20 Podcasts for October. One of the values in the New Podcasts list is discovery. These are shows that have succeeded in building and retaining audience, but are largely unknown in the broad market. Continue Reading
We have noted over several years that Spotify Wrapped has become a cultural touchpoint. Wrapped is both an individualized personal account of listening patterns for millions of users, and a global summary of trends and “top of” lists. It launched today. Click for details and two of its many lists.
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In Magellan AI’s reckoning of the top podcast advertisers (by spend) in October, we see a lot of repetition from the previous months. Nine of the top 15 in the previous month of September landed on the October list again. BetterHelp was the top advertiser, continuing a long streak of supremacy. Click for more analysis and graphs. Continue Reading
RAJAR (Radio Joint Audience Research Limited) has released the fall 2023 edition of its MIDAS (Measurement of Internet Delivered Audio) Services metrics report. The 17-page document sweeps across the entire audio landscape in the UK. Click for metrics, graphs, and a download link. Continue Reading
In its newly released 2023 Podcast Trends Report, Spotify seeks to tease out indicators of major cultural and industry trends, and track those trends to podcast listening behavior. The report evangelizes podcast advertising, naturally, and delivers several elaborate and interesting infographics.
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The Podcast Marketing Academy, a membership and consulting group for podcast creators wishing to accelerate audience growth, has released Podcast Marketing Trends, a survey results document. It is a fascinating, data-rich review of how podcast creators and other professionals in the field market and grow their shows. Click for excerpts and the download link. Continue Reading
The fifth annual iteration of The Spoken Word Audio Report has been released by Edison Research and NPR. While the research continues to measure basic trend lines of listening to spoken word content, such as reach and time-of-day metrics, this year the two companies bring a special emphasis on listening locations. This post takes a fairly deep dive and provides a download link. Continue Reading
Edison Research Podcast Metrics has released its quarterly list of top podcasts — a 50-show ranking. We’ve done a bit of comparing. We are always interested in the flow of popularity over time, and we compared this edition of Edison’s Top 50 with the list from two years ago. Continue Reading