Edison Research Podcast Metrics has released its quarterly list of top podcasts — a 50-show ranking. We’ve done a bit of comparing. We are always interested in the flow of popularity over time, and we compared this edition of Edison’s Top 50 with the list from two years ago. Continue Reading
We’ve received an interesting slice of research from Signal Hill Insights, connecting types of podcast listeners to their preferences as general consumers. For example, “heavy listeners” are more more likely to eat fast food every eay than listeners who aren’t as deep into podcasting. Continue Reading
Ex-Spotify exec, author (Tarzan Economics) and independent researcher Will Page has released his annual figure for the total global value of music copyrights. He calls it a milestone and a triumph for music in the scope of all media channels. It’s an important read. Continue Reading
The average cost per thousand (CPM) for podcast advertising remained within a narrow four-month range in October, about one dollar lower than the average rate in May. This according to AdvertiseCast’s monthly tracker. Click for graph. Continue Reading
Media giant Audacy has released a “State of Audio” PDF presentation called “Level Up.” It evangelizes the benefits, formats, and best practices of audio advertising, and fashions itself a “Modern Blueprint.” Click for a sampling of details, graphics, and a download link. Continue Reading
Part 2 in our coverage of the IAB’s Podcast Advertising Revenue Study, a mid-cycle supplement to the annual report which comes out each spring. This portion analyzes trends and recommendations related to programmatic ad buying, show-based vs. audience-based campaigns, and the need to develop revenue in video podcasting. Continue Reading
Podcasting has grown more than twice as fast as total internet ad revenue, a remarkable metric among many in this data-intense report from the IAB. Part 1 of RAIN’s coverage. Click for latest trends in revenue, ad type, delivery mechanisms, and campaign types. Illustrated with IAB graphs. Continue Reading
In the Q3 edition of Share of Ear, an Edison Research subscription product, podcasts gained a point to reach an all-time high of 11%. That’s the percentage of all daily time spent with audio among people age 13 and over in the U.S. AM/FM radio listening also gained a point. Click for details and the graphic. Continue Reading
As part of a larger research series, Integral Ad Science (IAS) conducted a survey of 1,158 digital audio listeners in the U.S. to understand how consumers perceive and interact with advertising on digital audio platforms. The survey, called The Sound of Suitability, was fielded in June. A key focus is “brand suitability” — safe and dangerous advertising choices based on consumer responses to “risky” and “safe” ad types. Click for details, charts, and the download link. Continue Reading
Following on the heels of consumer insights platform GWI’s examination of Millennials (RAIN HERE), the consumer insights company sent us a study of preference in the young Gen Z cohort. U.S, Gen Z are nearly 70% more likely than the average American to use music streaming services every day. That translates to 46% of respondents. MORE. Continue Reading
In an interesting and extraordinarily detailed report that merges financials with company performance, acquisition plans with research reports, management profiles with listener demographics, PodcastOne published an investor presentation on the SEC website. We dig in. Continue Reading
Audience research firm GWI released a research package of results from the company’s monumental annual survey of 970,000 internet users in 52 markets, via an online questionnaire. Called Meet the Millennials, the research topics cover broad swaths of lifestyle, general attitudes, and media consumption. This year’s report includes dedicated coverage of podcast consumption. Continue Reading