All forms of broadcast.
Triton Digital’s a2x programmatic ad exchange is going to France thanks to a partnership with French multimedia group NRJ Global. This is the first availability of programmatic purchases of targeted online and mobile audio impressions for the French market. Continue Reading
James Cridland Weekly Links is a column by the U.K.’s radio futurologist. THIS WEEK: Reviews of Radio X; ad-blockers no clear victory for radio; several events and notes from Australia; and much more. Continue Reading
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Crunching RIAA numbers; the value of ad-supported listening; streaming milestone; the return of Earbits; Deezer’s announcement. Continue Reading
Wolfgang Struber, vice chairman of Digital Radio Austria, made statements supporting the adoption of DAB+ technology in the European nation. “Radio is the last broadcasting format in Austria to convert to digital, and Digital Radio Austria wants to follow the trend set by some other European countries to make the switch to DAB+,” he said. Continue Reading
The result of a large-scale consumer survey commissioned by Spotify was released today, assessing how consumers in 10 European countries listen to terrestrial radio and Spotify’s radio-like freemium platform. Called “The New Audio,” the study is positioned to brand marketers. Continue Reading
James Cridland Weekly Links is a column by the U.K.’s radio futurologist. THIS WEEK: Radio X launch; conference conflict; Microsoft re-enters the digital dashboard; radio innovation in Australia; and much more. Continue Reading
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Two new and unusual stations; Nielsen report on streaming and music; podcast research; more. Continue Reading
Geico became the first advertiser to place a buy on Expressway from Katz, the Jelli-powered programmatic platform for broadcast radio spots. The announcement from Horizon Media, which piloted the transaction, claims Geico’s campaign as the first-ever live programmatic buy for spot radio. Continue Reading
Triton Digital has announced that Macquarie Radio Network has joined a2x, Triton’s programmatic audio advertising exchange. Macquarie will put its digital audio inventory into the system, which Triton launched in Australia this past summer. Continue Reading
With no fanfare or PR announcement behind it, leading online radio service Pandora has launched a major TV spot schedule in the past week or so. Click through to watch the ad. Kurt Hanson analyzes the tone and positioning of the campaign. Continue Reading
CBS Radio has launched CBS Sports Radio Roundup, a 12-hour daily hosted Internet-only program that jockeys live sports-talk feeds from 15 major-market stations. That description is a mouthful, and possibly unique. Continue Reading
Kantar Media collected data about U.S. ad expenditures, which posted a decline of 3.9% in the second quarter of 2015 for a total spend of $38 billion. Radio bucked that downward trend, showing gains in spot sales. Kantar notes an impact from increased ad time. Continue Reading