Advertising in music services, and ad technologies that power it.
This guest column by Stas Tushinskiy, Instreamatic CEO and co-founder, offers insights on the challenges of interactive voice ads. One is the rather obvious hurdle of making tech understand natural language that’s opaque and unclear. The other might involve some cursing. Continue Reading
Digital audio advertising specialist AdsWizz is introducing a new way to track in the impact of audio campaigns on in-store visits. The company partnered with Big Mobile, a business focused on mobile engagement, for the technology. Continue Reading
AdsWizz announced that it has chosen Mediastream as a partner for serving the Latin American market. The deal will allow streaming radio publishers in the region to monetize their inventory, while advertisers can run their audio campaigns more efficiently and stations can quickly scale their businesses. Continue Reading
ART19 has entered a partnership with Veritone, an artificial intelligence company with a specialty in audio. The audio company will leverage Veritone’s aiWARE operating system in its targeted ad sales platform. ART19 will use the AI tech to run cognitive analysis and topical extraction on participating publisher podcasts. Continue Reading
Audio.Ad, a specialist in audio for the Hispanic market, announced a partnership with mobile marketing company Justmob. The two businesses have collaborated on a new digital advertising solution called Listen, Watch & Click. Continue Reading
ART19, the hosting, distribution, ad-serving, and audience measurement podcast company, is announcing today that its targeted podcast marketplace includes over 200 ongoing shows. This announcement is a follow-on from the company’s well publicized recruitment of Lex Friedman and Korri Kolesa from Sticher/Midroll in April. Continue Reading
Podcasting continues to attract attention from both entrepreneurs and venture capitalists. The latest upstart is Glow, which has raised $2.3 million in a seed funding round led by Greycroft. Glow is offering podcasters tools to create paid subscriptions and get financial support from listeners. Continue Reading
Magellan released its ranking of the top 15 podcast advertisers in June 2019. Last month, BetterHelp assumed the top spot, knocking ZipRecruiter to second place. Continue Reading
Amplifi Media and Skyview Networks have entered a new audio partnership. The two parties will offer a new service for the creation of custom audio solutions for businesses, including branded podcasts and other digital audio solutions. Continue Reading
Tapad, a New York-based global ad tech company specializing in digital identities, is announcing today an agreement with audio ad-tech platform AdsWizz. The deal weds Tapad’s key product — the “Tapad Graph” — into AdsWizz’s programmatic AudioMatic platform. The purpose here is to enable digital audio advertisers to smartly reach consumers across their devices. Continue Reading
Triton Digital announced that its Yield-Op supply side platform was recognized by ExchangeWire as The Wires APAC 2019 Best New Product or Service – Sell Side. The awards honor the best uses of ad tech in all aspects of media sales for the Asia-Pacific region. Continue Reading
Podcast company Blubrry announced the launch of a new feature for dynamic advertising. The tool will allow podcasters to swap the ads running in both past and present episodes. The dynamic ad option will be available at two tiers. Continue Reading