AdsWizz announced that it has chosen Mediastream as a partner for serving the Latin American market. The deal will allow streaming radio publishers in the region to monetize their inventory, while advertisers can run their audio campaigns more efficiently and stations can quickly scale their businesses.
AdsWizz is enabling ad insertion through Mediastream Audio Streaming, a platform that can offer new audio ad formats. Mediastream helps online radio stations connect with advertisers, providing format optioms designed to increase brand awareness, increase conversion rates, or reach a particular audience profile.
“We understand that digital radio stations are not only looking to monetize their inventory, but they also want to offer a unique experience to their listeners,” said Manuela Chicharro, commercial director of Mediastream. “With this in mind, our partnership with AdsWizz is critical to the growth of the market, since we offer advertisers an integral solution that goes beyond the purchase of advertising or the insertion of campaigns. We carefully match audio ads with the appropriate listener profile, optimizing the way audiences are carefully managed. Now that we have joined forces with AdsWizz, digital radio stations have a new strategic ally in monetizing streaming audio.”
“We are thrilled to be working with Mediastream in Latin America to take the digital audio market to the next level,” Tom Yeung, AdsWizz VP of North America Supply, said. “Our technology will enable Mediastream to enable audio publishers to grow faster and create better ad experiences for their listener, while at the same time helping ad buyers reach their campaign objectives more effectively. Using our full stack is a win-win for the entire market.”