Nielsen released its Q3 Total Audience Report, formerly called the Cross Platform Report. The name change signifies a philosophical reconception as well as new marketplace realities. In the metrics, AM/FM time-spent listening dropped slightly year-over-year, but it is the generational shift which really stands out. Continue Reading
Native advertising has ebbed and flowed across media categories for decades. 2014 has been a year in which the streaming audio market has embraced native campaigns, and signs point to increased adoption by advertisers, and increased offerings by publishers. We spoke to Cathy Csukas (Adlarge) and Lex Friedman (Midroll Media) for sell-side perspective. Continue Reading
Spotify today announced the launch of a geo-targeted advertising platform for its ad-supported freemium service level. The initial rollout includes the top 15 listening markets. Launch partner Triton Digital provides verification metrics through its Webcast Local Metrics product. We spoke to Spotify ad exec Brian Benedik. Continue Reading
In an interesting collaboration that mashes together social networking, radio-style request lines, and purepaly streaming, Bollywood-oriented music service Saavn is partnering with Twitter to enable tweeted music requests. Continue Reading
Pandora updated its iPhone and Android apps, giving user more control of their stations and a shiny new interface to certain functions. The refreshed apps are being roll out incrementally to Pandora’s large listenership, with three percent of users added to the initial beta period. Continue Reading
Milwaukee 50,000-watt talk powerhouse WTMJ, flagship station of the Green Bay Packers (since 1929), Milwaukee Brewers, and Milwaukee Bucks, is covering high-school football and basketball via pureplay streaming on the Radionomy platform. Continue Reading
Brief news items and worthy reads from around the web: Slacker Radio prepares for in-car listening; pre-1972 chaos predicted by attorney; Bob Lefsetz rips Billboard’s new hybrid album chart. Continue Reading
In the start of a new affiliate marketing initiative, ad-repping firm AdLarge has hired Jessica Sherman as Senior Director, Affiliate Marketing. Sherman spent nearly 11 years at Westwood One, as VP of the News/Talk division. There, she worked to populate networks with affiliates with $14-million in sales volume. Continue Reading
SoundExchange, the performing rights organization that collects and distributes streaming royalties to labels and artists, has released three year-end top-10 and top-20 charts. The Top Streamed Breakout Artists list is based on newness to royalty collection — specifically, qualifying recording artists can not have received SoundExchange royalty payments before September 1, 2013. Continue Reading
adStream is an ad-stalking journal in streaming audio.
In the relentless pursuit of streaming ads, we encounter plenty of “companions.” Companion ads are (usually) banners that accompany audio spots in streams. Tracking the banner impressions is difficult, and companions are secondary to audio advertising which interrupts the stream and captures the listener’s attention. We found an interesting one, with a single purpose. Continue Reading
Beep, a streaming adaptor that turns nearly any speaker system into a WiFi streaming speaker, has reportedly raised $4-million. Beep also added Spotify to its short list of supported music services, joining Pandora. Continue Reading
Broadcast radio competes with pureplay streaming audio in two ways. First, in a platform-vs-platform context, over-the-air is pitched against Internet delivery. Second, radio station webcasts compete for share of advertisers that are building digital campaigns to reach targeted audiences. We reached out to Paul Cramer of Triton digital to dig into data, smart impressions, and programmatic advertising. Continue Reading