Internet Radio Rewind #024

A weekly podcast from RAIN News

Sponsored by AudioBoom


A six-minute blast of news you need to know in streaming music and online audio. This week: New research into music videos; PodcastOne’s breakthrough partnership; Fighting back against a podcast patent; Deezer gets a CEO…and music lyrics; Vessel — a new video service; Ed Sheeran loves Spotify and calls Taylor Swift a past-era artist. Continue Reading

Breakthrough PodcastOne/AP partnership creates real-time podcasting

In a first-of-its-kind partnership, PodcastOne and the Associated Press (AP) are partnering to create one-minute news podcasts. Special insertion technology will automatically deliver the most current 60-second program to each listener. Eighteen shows will be produced each day, seven days a week. RAIN News spoke to PodcastOne founder Norman Pattiz. Continue Reading

How streaming created a hit before radio and without a record: Spotify study

Will Page, Director of Economics at Spotify, published a revealing analysis of how Meghan Trainor’s hit song “All About That Bass” became a charted hit, pushed more by streaming than by radio — and even before the track was available to purchase in the U.K. The cross-continental story raises questions about music distribution strategies in an era when online engagement can create hit without traditional levers. Continue Reading

TargetSpot’s co-CEO Leigh Newsome on Big Data in audio advertising

Following up our coverage of the integrative partnership of audio ad network Targetspot and data company Quantcast, we wanted to understand the depth of integration, and what Big Data means for the online audio advertising industry. We chatted with TargetSpot co-CEO Leigh Newsome, and started by asking how this partnership is distinguished from previous work the two companies have done together. Continue Reading

Audio’s “Theater of the Mind”: A chat with Slacker’s head of content Jack Isquith

After our review of Slacker’s inventive new app, which represents a meaningful re-launch of the brand and its content focus, we wanted to dig deeper. Jack Isquith, SVP of Strategic Development and Content Programming, joined us on the phone for a chat about his priorities and the thinking behind Slacker’s reinvention. Continue Reading

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TargetSpot sharpens data-driven audience targeting with Quantcast integration

Ad network TargetSpot announced a partnership with audience measurement company Quantcast, which will allow TargetSpot to more finely identify audience characteristics across its portfolio of streaming audio publishers. The agreement represents an important example of the Big Data movement in online audio, and the increasing expectation of targeted audience segments among advertisers. Continue Reading

adStream: One advertiser’s use of native ads in podcasts (AUDIO)

Following our recent examination of native advertising growth for streaming audio, we were on the prowl for live campaign examples in podcasts. We found two instances of a podcast campaign by Casper mattresses, and those two examples demonstrate the range of ad-libbing that is possible when a podcast host is responsible for the marketing presentation. Click to listen. Continue Reading