Author: Brad Hill

TuneIn prescribes listening for post-“Serial” withdrawal

Posted on by Brad Hill

The well publicized success of audio programming Serial, which achieved cult status and breakthrough metrics for a pureplay podcast (online only, not an archived radio show), has the podcast industry hoping for rising tide which lifts all boats. It’s not only podcast creators looking at 2015 as a potential growth year for the category. Distribution platforms have much to gain from an anticipated surge of interest in on-demand talk-based audio. Continue Reading →

adStream: When audio ads topically match the audio stream

Posted on by Brad Hill

Getting the right ad to the right listener at the right time is accomplished in different ways. We spotted examples of a matchup that is possible with streaming audio — matching product type with playlist type. Specifically, when auditioning Pandora’s “Brunch” playlist (one of Pandora’s house-built listening options, which the company has been promoting lately), we heard ads by McDonald’s and Community Coffee in rotation. Continue Reading →

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Editor’s Notebook: From digital dashboard to self-driving cars

Posted on by Brad Hill

by Brad Hill

The digital dashboard is a gold-rush scramble for territory. But what if there were no dashboard at all? Autonomous (self-driving) cars are rolling toward us, and will be on the road sooner or later. How will audio competition be shaped when the car is a WiFi-connected living room? Continue Reading →

Radio Disney integrates with Ford digital dashboard

Posted on by Brad Hill

Radio Disney has taken another step in the digitization of its programming, integrating Ford’s AppLink code in its mobile app. The result is integration with Ford’s SYNC dashboard, which gives drivers easy control of the app without touching the mobile device. As with other SYNC-enabled apps, Radio Disney’s product will be automatically located by the Ford system when the driver plugs the smartphone into the dashboard. Continue Reading →