The Streaming Audio Marketplace, a RAIN News webinar and whitepaper sponsored by TargetSpot, is now freely available in two formats:
- The whitepaper can be downloaded free of charge here
- The webinar slides are below, and also on SlideShare
The Streaming Audio Marketplace is a strategic overview of online audio advertising, detailing the components, features, technologies, and growth of ad-supported streaming audio models. The first in a series of RAIN Reports, the webinar/whitepaper represents the most comprehensive piece of intelligence ever published on the online audio advertising industry. Key topics include:
- Defining the streaming audio audience
- The streaming audio adveretising marketplace — measurement, buying, and selling
- Streaming audio is a mobile medium
- Features and benefits of streaming audio advertising
- Future trends