How do consumers listen to podcasts? When do they start, stop, abandon, complete their shows? In particular, do they hear the ads? How is advertising effectiveness verified? When those questions can be answered, advertiser buy-in to podcasting will increase. “API Listening” is one key to the future, and an industry buzzword in the present. Continue Reading
Pandora executives have publicly committed to an end-of-year timeline for launching the company’s upcoming on-demand music service, which will compete directly with Spotify. But a report in this morning’s Wall Street Journal says that the launch could be as soon as next month, citing unnamed sources. Continue Reading
In a webinar co-produced with RAIN News on Tuesday, Australia-based Omny Studio announced that an upgrade to its audience measurement technology now includes listening data captured from Apple’s Podcasts app. Matt Saraceni, who presented a wide-ranging webinar about podcast listening metrics, said that POmny’s technology is possibly the first of its kind. Continue Reading
There are still a few hours left to register for today’s free RAIN/Omny webinar, Beyond the Download: A Deeper Understanding of Podcast Listening. This morning we learned that Omny is also planning an important announcement that Matt Saraceni says is “a game changer.” RAIN News does not have details or a press release yet, so we will learn what this is about at the same time as webinar attendees. Continue Reading
Adding to a podcast portfolio, AdLarge Media announced exclusive representation of The 5 AM Miracle with Jeff Sanders, a self-help motivational show. Continue Reading
Live365, the internet radio host which catastrophically unplugged its service in January, has resurfaced and is planning to re-open. The re-emergence of a mainstay resource for internet radio stations will come as a shock of good news to small webcasters which have struggled to survive since January, or which have not survived. But the news is full of yet-unanswered questions. Continue Reading
In a review of the 2016 Honda Civic, one auto publication noted that the only difference from the previous yearl is the dashboard. Big changes there, and it’s all about streaming audio. We dig into Honda’s promotions and specifications, to observe how radio is disappearing. The future has arrived. Continue Reading
Today is National Vinyl Record Day (no, really) and we are celebrating with a one-day discount of ticket prices for RAIN Summit Nashville. Ticket prices reduced by 33.3%, 45%, and 78% depending on how many people are included. Today is the perfect day to register yourself and colleagues or friends! Continue Reading
iHeartRadio is sending an email survey which describes a prospective on-demand music service and asks recipients how likely they would be to subscribe. It could be the the first hint of an important dent in the competitive forces which rule the online music industry. Continue Reading
RAIN Summit Nashville takes place in the music capital of the world, and one of the world’s most influential music executives, Scott Borchetta, will be the keynote speaker. Borchetta is the Founder and CEO of Big Machine Label Group (BMLG), the #1 independent record label in the world. Continue Reading
Updated:The Trade Desk announced this morning that it is integrating with AdsWizz, Triton Digital, and Spotify to provide media buyers with online audio ad inventory. Continue Reading
Audio.ad, an ad technology company which has made quick inroads to and U.S. Hispanic market in addition to Latin America, has reached a deal with XAPPmedia to exclusively represent XAPP Ads in Audio.ad’s two major markets. Continue Reading