The Indian advertising market is projected to surge 46% between 2018 and 2021, according to research from Publicis Groupe’s media agency Zenith. Radio is participating in that projected growth, with an added note about digitization of radio, and across all categories. Continue Reading
iHeartRadio sent around a notice today that its house-curated Christmas lists are shareable via embed codes, meaning that they can be placed into websites. Click through to see (and hear) one in action. Continue Reading
Radio consultant and podcast producer Mark Ramsey is announcing today a new division of his Mark Ramsey Media company, focused on research and other services for Christian broadcasters. The effort is “built specifically to serve the unique needs of Christian broadcasters, both commercial and non-commercial.” Continue Reading
The acquisition of Triton Digital by E.W. Scripps has closed, the parent company announced this morning. First announced six weeks ago, the merger settles what has been an uneven path for Triton in 2018, as it adds an important piece to Scripps’ digital acquisition strategy. Continue Reading
Fox News Radio is adding three original podcasts to its slate of free-to-listen programs. The radio network archives many of Fox’s TV shows for on-demand listening, but those programs are maintained behind a Premium firewall. On the free side, the FOX News Radio page shows 21 shows. Continue Reading
Free podcast production and hosting service Anchor is introducing a new monetization plan for U.S. podcasters. Anchor Sponsorships is an automated service which matches advertisers with podcasts, and invites podcasters to create host-read breaks and insert them in their new and past shows. It’s an interesting long-tail play for both podcasters and brands. Continue Reading
Magellan has released its October ranking of top podcast advertisers, noting two new participants in the list: security company ADT, and stock-trading app Robinhood. The monthly report highlight the top 15 podcast advertisers in the 2,000 podcasts tracked by Magellan. Continue Reading
Pandora has released a slew of holiday 2018 playlists, representing an imaginative, sometimes amusing sweep of holiday joy and stress. There is also a special Pandora Premium promotion set for Dec. 1 in the Google Android store. Continue Reading
The Washington Post is joining an increasingly crowded field of daily news podcasts, and has chosen to enter its new show, Post Reports, in the late afternoon slot. The show drops December 3, with T. Rowe Price as launch sponsor. Eight staffers reportedly are assigned full-time to the show’s production, including five newly hired audio producers.
The Interactive Advertising Bureau (IAB) has announced the launch of an upgraded Video Ad Service Template (VAST) standard that includes attributes of the IAB’s digital audio set of ad standards called DAAST (Digital Audio Ad Serving Template). The purpose of DAAST has been to promote a technical ecosystem in which advertisers, publishers, agencies, and consumer playback devices are aligned to coherently deliver and track streamed audio advertising. Continue Reading
Radio Consultant and podcast producer Mark Ramsey has created another “Inside” podcast — People Like Us: Inside Philadelphia — distributed by Wondery and sponsored by Coca Cola. All revenue from the show, which documents the making of the Tom Hanks movie about living with HIV, will be donated to an HIV/AIDS non-profit. Continue Reading
Creating a milestone moment in the evolution of podcasting, Pandora today launches its anticipated podcast offering, powered by the Podcast Genome Project. The launch puts in play a key strategic element as described in recent earnings calls. Continue Reading