Spotify and software company Oracle are partering to segment spotify’s listening audience in a particular way, and present that targeting to automotive marketers.The key metric initiating this venture is 26% — that’s the rate above average at which Spotify listeners buy cars. Continue Reading
Wondery has announced the launch of Sports Wars, a podcast modeled on the company’s successful Business Wars franchise. Two episodes have dropped to kick off the first series: “Favre vs. Rodgers.” The new show sticks to the established Business Wars formula. Continue Reading
Podcast tech company Megaphone crunched numbers related to how and when listeners use Apple Watches for podcast listening. Megaphone characterizes the results as a “stealth success story.” The report, posted by Megaphone’s data analyst Luke Riley, is HERE. Listening via… Continue Reading
We noted last week that Apple Podcasts might launch a web browser version of iTunes Podcasts (or, similarly, the Podcasts iOS app). At that time the launch seemed incomplete. Now it seems like a full-on web product … and an important milestone. Continue Reading
Billboard is reporting this morning that Amazon plans to offer and ad-supported streaming music service possibly similar to services offered by Pandora or Spotify. If true, service would join other Amazon listening services already in the market. Continue Reading
Edison Research and Triton Digital released the 2019 Podcast Consumer Report today in a webinar, loaded with metrics from Edison’s monumental Infinite Dial and Share of Ear consumer research studies. The program and its nearly 30 data-infused slides were presented to Edison SVP… Continue Reading
“Radio/Podcasts” is a category in the recently released Peabody Award nominations. In it, 11 programs are cited: Bag Man MSNBC (MSNBC) Believed Michigan Radio (NPR) Buried Truths WABE (WABE) Caliphate The New York Times (The New York Times) Ear Hustle… Continue Reading
UK creative agency A Million Ads has made a public release of its proprietary Studio:Podcast platform, which creates personalized audio ads for use in podcast marketing. The platform has been operating in a non-public version, with podcast tech company Acast. Continue Reading
As we reported yesterday, iHeartMedia is striking out on Wall Street with an IPO. How the new stock will fare in iHeart’s post-bankruptcy phase is anyone’s prediction. The company is pushing a message of its size and positioning through key quotes, assertions, and attitudes manifest in iHeart’s S-1 SEC filing which declared the IPO intent. Continue Reading
Audioboom, which trades on the London stock exchange, filed an optional quarterly earnings update (formally called a “Trading Update”) to publicize eye-popping year-over-year financial performance. In Q1 2019 the London-HQ’d Audioboom earned U.S. $4.6-million, up 180% from the Q1 2018… Continue Reading
Ad tech platform Instreamatic.ai is announcing today its agreement with Pandora to test interactive voice audio ads that are smartened up with artificial intelligence. This platform seems to promise the conversational relationship people have with smart speakers and mobile voice assistants, applied to the consumer-advertiser relationship. Continue Reading
In an unforeseen and ambitious expansion, Edison Research has announced new components of its long-running Share of Ear consumer study. Taking advantage of a staff increase announced over a year ago, the research company is adding Eye, Nose, and Throat to its famous measurement of American listening. Continue Reading