Top 5 podcast networks deliver 50% reach of weekly listeners (Edison)

Ever needed confirmation that success breeds success? Edison Research has released an important result from its Podcast Consumer Tracker, a subscription research product that illuminates what the company calls “a universal measure of reach.” The bullet point? Any podcast advertising campaign which buys the top five podcast networks will reach 50% of weekly podcast consumers. Continue Reading

iHeartMedia cites “strong audience and revenue growth” for podcasting in coronavirus financial update

iHeartMedia released a lengthy and bullet-point-heavy financial update meant to reassure investors during coronavirus uncertainty. Podcasting is positioned as the leading digital business, with listening growth continuing during apotentially prolonged coronavirus emergency. Other digital assets are highlighted. Continue Reading

Podtrac releases Podcast Category Rankings

Podtrac has released an extension of its monthly podcast rankers which are promoted in RAIN and elsewhere. The new product is Podcast Category Rankings, and breaks out metrics by topical categories such as News Comedy, True Crime, and all the 19 Apple Podcasts show categories. As such, the Category Rankings aspire to detail the podcast topography more exactly than the uncategorized Podtrac monthly rankers which list audience and downloads across all categories. Continue Reading

Podtrac March 2020 publisher chart, plus RAIN remix

Podtrac has released its ranking of the top podcast publishers for February 2020. A change is afoot — Podtrac has added five more places to this ranking, making it a top-20 list. Also, the RAIN Remix, to gain insight about how the audience, and streams/downloads, are distributed across number of shows for each publisher. It reshuffles the list considerably. Continue Reading