We are gratified to see Stitcher’s blog post describing a session in RAIN’s 4th Annual Podcast Business Summit. The session was called, “Getting Podcast Measurement Right,” and was moderated by Stitcher Chief Revenue Officer Sarah van Mosel.
Her panelists were Matt Drengler (VP Business Development, Claritas/Barometric) and Bruce Supovitz (SVP of National Audio Services at Nielsen). While those two companies both reside in the podcast measurement space, they are as much complimentary as competitive — a point that was made in the session.
Mainly, though, the conversation focused on way and metrics by which podcast advertising is effective. Drengler talked about double-digit attribution lift. Supovitz emphasized that podcasting is a “red hot” media category at Nielsen.
See the rundown HERE.