In Magellan AI’s latest monthly report of top podcast advertisers, tracking Septemberactivity, we see many of the same brands that have populated the Top 15 Spenders list for six months. There are only three new ones amid lots of repeaters. Click for details and charts. Continue Reading
Guest columnist Eric Nuzum offers an explanatory bullet list of key lessons for beginner (and experienced) podcasters. This is a transcript of his recent Radiodays Europe address in Lisbon. Function over format! (And much more in this important read.) Continue Reading
This guest article by Les Hollander, CEO of Global-owned DAX, discusses the potential incoming era in which cookies aren’t king. Doom or opportunity? It’s not the first time the digital audio business has been challenged. Hollander explains three key learning points. Continue Reading
Audacy, the largest commercial radio group in the U.S. and a major podcast network, has acquired WO Streaming — the digital audio streaming technology of media tech solutions company WideOrbit. This action probably (but without confirmation at this time) explains the $45-million mystery investment announced last week by Audacy. Click through for details and history. Continue Reading
Podcast hosting, analytics, and monetization platform Megaphone (a division of Spotify) has launched its service in France, Germany, Italy and Spain. This expansion broadens the compay’s monetization while offering podcast creators in those regions access to Megaphone’s tech stack. Also “white-glove service.” Click for details. Continue Reading
PRX sent around an announcement of two new executive roles in PRX and its Radiotopia division. Julie Shapiro assumes the title of VP of Editorial for PRX and Radiotopia. She will continue to steer the creative direction and growth of… Continue Reading
Spotify will reach 41.5-million ad-supported listeners in the U.S., on its way to 50-million in 2024. This according to eMarketer, based on an internal study (methodology specifics not disclosed). Click through for the chart, and related Spotify user metrics as of Q2. Continue Reading
Jottings of Note
— Who Knew? (Wondery)
— Never Too Much (Corus Entertainment)
— Pod vs. TV (Crooked Media)
Jottings of Note
— 24 in 24 (Spotify)
— Change Is Mandatory (IAB)
— Up Early Now (NP)
Digital audio ad company Targetspot, the largest division of audio solutions company AudioValley, enjoyed a 56% rise in revenue in H1 2021, over the previous year. “Several months of record growth were recorded in Q2 in the US, the main driver of this growth,” the company stated in an earnings disclosure. Continue Reading
James Cridland returns with a richly informative newsletter about radio around the world. In this week’s edition: A frequency trade in Brisbane; a Flash review; a milestone in commercial UK radio; some on-brand whistling and much more. Continue Reading
Jottings of Note
— Walking Among (Acast)
— Talking Points (Audry)
— Her Secrets (C13 Originals & Campside Media)