James Cridland’s International Radio Trends: iHeart’s podcast campaign; Iain Lee’s contract; Edison’s research

by James Cridland

A weekly column from the preeminent Radio Futurologist. THIS WEEK: How the BBC produced during coronavirus. How is Beats 1 doing? Ten best music radio stations. Radio recovery. Podcast promoter chat. And much more! Continue Reading

Google Podcasts creator program begins new year of accelerator training and funding

PRX, Google’s partner in the Google Podcasts creator program, is announcing a new year of the accelerator, training, and funding program that was first formed in October, 2018. The program’s mission is to provide a global audio community with open resources, empower underrepresented voices, and showcase new work. The 2020 focus differs from 2019. Continue Reading

Cadence13 to start C13Features Podcast Studio, for movie-style audio productions

Entercom-owned Cadence13 is distributing an announcement of a new production segment called C13 Features — a podcast studio for single-episode, movie-length, original fiction audio shows. The company says each production will be “similar to a movie arc, creatively produced and developed for the theater of the mind.” Endeavor Content has an exclusive development role in the venture. Continue Reading

Marketplace joins with Westwood One for “Marketplace Minute”

When is less more? Perhaps APM’s marketplace is answering thast question with its new Marketplace Minute audio program, slated for ubiquitous radio/podcast distribution in alliance with Westwood One. The new show is a 60-second audio economic news report distributed nationally on commercial radio, across major podcast platforms and on smart speakers. It is the first time a public media entity has partnered with a commercial audio network to distribute a news product in these formats. Continue Reading

Radio reaches 10% stream listening during COVID

Edison Research sent out a note from its Share of Ear subscription study, to mark a milestone for broadcast radio. In a May update, Edison found that 105 of radio listening in the U.S. was streamed, against 90% from an over-the-air receiver. The finding implies shifted listening from in-car (where radios are ubiquitous) to in-home (where radio receivers are disappearing). Continue Reading

“What was that promo code again?” Spotify testing a universal answer

Spotify, the global audio listening platform which is grabbing chunks of the podcast industry through acquisition, is also applying its customary tech chops to improving advertising effectiveness … while making life a little bit smoother for discount-minded consumers. The prospective feature is called “In-App Offers,” and is basically a link on a podcast’s show page which leads to an advertiser’s discounted offering. Tap through for details. Continue Reading