When is less more? Perhaps APM’s marketplace is answering that question with its new Marketplace Minute audio program, slated for ubiquitous radio/podcast distribution in alliance with Westwood One. The new show is a 60-second audio economic news report distributed nationally on commercial radio, across major podcast platforms and on smart speakers.
Today’s press release notes that the partnership represents the first time a public media entity has partnered with a commercial audio network to distribute a news product in these formats.
“Now more than ever, it’s clear every American needs to understand the economic realities we face,” said Deborah Clark, senior vice president and general manager of Marketplace. “This partnership will help us realize our mission of raising the economic intelligence of the country by bringing new audiences to our storytelling. We’re in a critical time for smart, nonpartisan, solutions-based journalism, and we want to reach audiences where they are. To that end, commercial radio is a logical distribution extension.”
“Marketplace is one of the most respected names in business news, and we are honored to partner with them to support their important work,” said Suzanne Grimes, EVP Marketing at CUMULUS MEDIA and president of Westwood One. “With crisp radio segments and easily accessible podcasts and flash briefings, our audience of more than 250 million monthly listeners can quickly access relevant and actionable news to help make smart financial decisions.”
Marketplace is a sprawling consumer information brand, expressed by well-known radio/podcast programs Marketplace (the flagship, naturally), Marketplace Morning Report, and Marketplace Tech — those three shows are broadcast on 800 radio outlets and heard by 14-million weekly listeners. Spinoff shows include Make Me Smart with Kai and Molly, The Uncertain Hour, and Corner Office.