NPR: Podcast sponsorship revenue will exceed broadcast sponsorships in 2020

NPR has long been a leader in podcasting, and now the organization is forecasting breakthrough financial returns on the audio format. Deborah Cowan, chief financial officer at NPR, said that the network has projected that corporate sponsorship revenue from podcasts will reach $55 million in the 2020 fiscal year. Continue Reading

James Cridland’s International Radio Trends: NPR – podcasting will be bigger than radio next year

by James Cridland

James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: A new milestone on the horizon at NPR. Several sets of statistics on radio in the U.S. Much more. Continue Reading