Triton Digital hires former Nielsen exec for market development role

Triton Digital announced that it has hired Daryl Battaglia for the post of senior vice president of market development and strategy, audience research. Battaglia joins the company from Nielsen, where he held jobs such as heading strategy and product development for the Media Analytics unit. In his new position at Triton, Battaglia will focus on growing the company’s measurement relationships and innovating its suite of audience measurement products.

“Triton Digital has been the global leader in audience measurement since the early days of digital audio,” said Battaglia. “I’m excited to help launch new solutions that enable media companies to make informed programming decisions, and media buyers and sellers to execute advertising campaigns with confidence.”

“Daryl brings a wealth of experience and expertise to Triton,” John Rosso, Triton’s president of market development, said. “As part of the team behind the world’s leading streaming measurement technology, the innovation that he will drive will undoubtedly benefit the entire audio ecosystem and will continue to fuel the global growth of the industry at large.”

Anna Washenko