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WideOrbit survey finds high interest in programmatic advertising

WideOrbit has published a survey of almost 9,000 professionals about programmatic advertising to ad buyers and radio industry professionals. Overall, the ad buyers showed a greater interest and willingness to pursue programmatic options, while radio stations and radio groups were more likely to have some cautious voices alongside the optimistic ones. Continue Reading

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Townsquare chooses WideOrbit for network-wide webcasting

WideOrbit has announced that radio group Townsquare Media has commited to a suite of WideOrbit digital platform products across Townsquare’s array of 310 radio stations. Townsquare is the third-largest radio group in the U.S., operating in 66 markets. The deal completes a multiyear Townsquare effort to consolidate its digital operations. Continue Reading

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TODAY: RAIN/WideOrbit Webinar, 2pm — register now

Advertising technology company WideOrbit is partnering with RAIN News to produce a webinar discussion of simulcasting. The free webinar is set for Tuesday, July 19, at 2:00PM EDT (11:00AM PDT). Featured speakers: Tim Murphy (VP of Digital Strategy & Enterprise Platforms, Entercom), Jim Kott (Sr. Director of Product Management, WideOrbit), and Rob Kass (VP of Product Leadership – Digital Audio, Nielsen) Continue Reading

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Registration is open for upcoming RAIN/WideOrbit webinar

Advertising technology company WideOrbit is partnering with RAIN News to produce a webinar discussion of simulcasting. The free webinar is set for Tuesday, July 19, at 2:00PM EDT (11:00AM PDT). Featured speakers: Tim Murphy (VP of Digital Strategy & Enterprise Platforms, Entercom), Jim Kott (Sr. Director of Product Management, WideOrbit), and Rob Kass (VP of Product Leadership – Digital Audio, Nielsen) Continue Reading

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Abacast becomes WO Streaming, as WideOrbit integrates products

WideOrbit announced this morning the launch of WO Streaming, a re-branding and integration of the Abacast Clarity product in the company’s software suite. WideOrbit acquired Abacast last June. Clarity (now WO Streaming) is Abacast’s cloud-based streaming and ad-insertion solution. Continue Reading