Spotify and GroupM, which struck an alliance in November, have executed a study (Streaming State of Mind) into streaming media consumption, listener demographics, mobile listening, and ad spend. Part of Spotify’s effort to evangelize streaming audio to advertisers, this deep and expansive survey delivers interesting insights. Continue Reading
Dash Radio has entered into a joint venture with ad agency Engine Group to make video content for the online radio platform, creating a new revenue source. Dash’s service is ad-free, and instead of standalone spots, any promotions are done by the on-air talent or happen as sponsored stations. Continue Reading
YouTube has paid out more than $1 billion to the music industry from advertising in the past year. Robert Kyncl, the video platform’s chief business officer, penned a blog post about the state of YouTube’s ad revenue. Continue Reading
Pandora is expanding its options for sponsored listening packages in the lead-up to the holiday season. The new choice is related to the audio streamer’s Pandora Plus mid-priced tier of subscription access, which allows listeners to replay songs and have more opportunities to skip tracks. Pandora’s latest ad addition is sponsored playbacks and replays, where non-Plus listeners can get those features for a limited time in exchange for watching a video ad. Continue Reading
AudioHQ has entered a deal to be the exclusive seller of audio advertising inventory for electronic music specialist Digitally Imported. The exclusive partnership is for the United States and will begin in 2017. Digitally Imported joins an AudioHQ client roster that also includes SoundCloud, Slacker, 8tracks, and Triton Digital. Continue Reading
Spotify is rolling out a new product called branded moments that serves vertical video ads to listeners. This offering gives listeners 30 minutes of commercial-free music after they view the advertisement. Bacardi, Gatorade, and Bose are among the first brands to beta test this new ad approach. Continue Reading
Deezer is back in the headlines, this time for a deal with Feature.fm. The streaming service’s new partner bills itself as a native music advertisement platform. With this arrangement, artists can promote their work as sponsored content in Deezer’s free tier. Continue Reading
On Wednesday, we shared some of the pertinent data from the PwC Global Entertainment and Media Outlook. That assessment pointed to some general trends we can expect across 2016-2020 in music and Internet advertising. Today, we take a deeper dive into the numbers for the U.S. radio industry. Continue Reading
Pandora has introduced a new native mobile ad experience that aims to improve impact and effectiveness for marketers. The new format relies on rich media and works to coincide with the natural behavior of the audio company’s mobile audience. Express and the Lexus Dealer Association are the first brands to beta test the new format. Continue Reading
A new report added to the volume of data around podcast listening and advertising. Audio on-demand network Wondery commissioned a study from comScore that found one in three podcast listeners expect to increase their podcast consumption in the next six months. Respondents also reported feeling more connected, intelligent, and energized after listening to a podcast. Continue Reading
Spotify has debuted a new outlet for brands to get involved with the streaming company’s popular playlists. Sponsored Playlist puts a brand’s name on one of Spotify’s curated playlists, with the sponsorship options designed to match marketing needs with a musical audience. This marketing option is now available in the U.S. and in beta in the UK. Continue Reading
NPR more than doubled its revenue from podcasts in the past year, with similar growth projected for 2016. “We’ll probably more than double this year, and, the year before, it tripled year-over-year, so we’ve been seeing really great growth over the past three or four years in podcasting,” said Bryan Moffett. Continue Reading