Audacy asserts the star-making power of radio with “Launch” program
Audacy has started an artist discovery and promotion project called Launch, intending to boost careers of selected musicians. Three beneficiaries are selected. Continue Reading
Quill’s CoHost unit launches Prefix, a platform-agnostic audience insights tool
Podcast agency Quill announces a new data tool attached to CoHost, its analytics and audience insights platform. It can deliver audience demographics and B2B analytics describing companies which are listening to a podcast. Click for the details of this interesting piece of tech. Continue Reading
James Cridland’s International Radio Trends: Better user interfaces in cars change radio listening
by James Cridland
In his latest piece, guest columnist James Cridland notes an odd finding from Edison Research’s Share of Ear study: “AM/FM is still the #1 audio source; but total listening goes down by a third. Everything else – music streaming, podcasts – doubles.” It’s a user-experience (UX) effect, James claims: “Make it simpler to listen to other things, and people will.” He emphasizes the shared experience and human connection of radio. Also, interesting corporate manoeuvrings in Australia. And more. Continue Reading
Steve Goldstein: Sound to Screen: How to Shoot Video That Doesn’t Suck
by Steve Goldstein
In his latest guest column, Steve Goldstein gives the verbal stage to Steve Stockman, President of Custom Productions. He lays out a course of best practices for podcast videos. There is a difference between a podcast on YouTube and a YouTube podcast — and the difference lies in keeping the visual aspect interesting. “Video is a language.” This piece holds to high standards, but at low cost, and leans on the science of attention in visual presentations. An extraordinarily valuable and bracing interview. A must-read. Continue Reading
RAIN Notes: Monday, October 23
— A Default Winner (The Intelligencer)
— Expanding in DACH (Acast)
— Choosing The Best (The Webbys)
Gen Z much more likely than average to stream music every day (GWI)
Following on the heels of consumer insights platform GWI’s examination of Millennials (RAIN HERE), the consumer insights company sent us a study of preference in the young Gen Z cohort. U.S, Gen Z are nearly 70% more likely than the average American to use music streaming services every day. That translates to 46% of respondents. MORE. Continue Reading
Local digital ad spend projected at nearly half of total; national digital % is much higher
Local ad marketplace spending in 2024 is projected at $176-billion, according to BIA Advisory’s just-released forecast. Turning to a different source, we see a much higher digital percentage for total-U.S. ad spending. Click for details and charts. Continue Reading
RAIN Notes: Friday, October 20
PodcastOne projects growth and reveals stats in a detailed and graphic investor report
In an interesting and extraordinarily detailed report that merges financials with company performance, acquisition plans with research reports, management profiles with listener demographics, PodcastOne published an investor presentation on the SEC website. We dig in. Continue Reading
RAIN Notes: Thursday, October 19
Acast Holiday Advertising Guide
Acast has released an informative guide to brands who are approaching the holiday buying season: “Tis the season for podcast advertising with Acast. While an unabashed promotion of Acast’s self-serve platform, the guide delivers platform-agnostic guidance for getting a grip on the complex holiday season. Click for metrics and a link to the full study. Continue Reading
BMI achieves rising distributions to musicians; seeks buyer
Rights management and revenue distribution company BMI has released its annual report (HERE). While the public document does not contain a detailed financial breakout, some success metrics are described by President and CEO Michael O’Neill. BMI is a PRO (Performance… Continue Reading