Gen Z much more likely than average to stream music every day (GWI)
Following on the heels of consumer insights platform GWI’s examination of Millennials (RAIN HERE), the consumer insights company sent us a study of preference in the young Gen Z cohort. U.S, Gen Z are nearly 70% more likely than the average American to use music streaming services every day. That translates to 46% of respondents. MORE. Continue Reading