Triton Digital announced an exclusive deal with Major League Baseball (MLB) to deliver and monetize streaming audio advertisements within MLB’s streaming apps. The agreement starts with the upcoming 2015 season. Continue Reading
Vector Capital, a private equity firm specializing in technology, has acquired Triton Digital, the leading technology provider to the online audio industry. The announcement follows days of rumors. Continue Reading
Month-over-month webcast listening grew by five percent in December, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker. The lift came despite lower listening during Christmas week, compared to the three previous weeks. Big gains for streaming in 2014. Continue Reading
Month-over-month webcast listening grew by five percent in December, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker. The lift came despite lower listening during Christmas week, compared to the three previous weeks. Big gains for streaming in 2014. Continue Reading
What is the state of the programmatic audio advertising market? For a deep dive, we turned to Mike Agovino, COO of Triton Digital. He described a bifurcated programmatic market in which broadcasters have most of the impressions, but Internet radio has most of the “smart impressions” which drive the market. User registration is one key. Continue Reading
The 2015 edition of The Infinite Dial was unveiled today in a webinar hosted by survey producers Edison Research and Triton Digital. In its 23rd edition, The Infinite Dial is one of the most significant and respected research projects in the streaming audio industry. The results illuminated the online radio audience, music discovery, podcasting, device ownership, and in-car listening. Continue Reading
Triton Digital is announcing today that it will launch audience measurement for podcasts, in partnership with Edison Research. The new product, called Webcast Metrics On Demand (WCMOD), is slated to be released later this year. Continue Reading
Edison Research announced a consumer survey milestone: Over half (53%) of U.S. adults (12+) listened to online radio in the past month. Sources include terrestrial station webcasts, online radio like Pandora, and other services like Spotify. The percentage translates to an estimated 143-million people. Continue Reading
As a preview of the upcoming The Infinite Dial webinar, Edison Research has released a tantalizing data point about podcast consumption. In its most recent annual survey of 12+ Americans, 17 percent listen to podcasts monthly, the highest number in Infinite Dial history. Continue Reading
Month-over-month webcast listening slipped by three percent in November, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker. Triton’s analysis of the dip cites a “Thanksgiving Effect.” Mobile stream listening rose to nearly 70%. Continue Reading
Triton Digital today announced an exclusive partnership with eXelate to develop the first Data Management Platform (DMP) dedicated to streaming audio. The streaming audio industry is getting its first dedicated Big Data-crunching platform, better enabling participation in cross-channel ad campaigns. Continue Reading
Month-over-month webcast listening moved incrementally upward in October, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker. Year-over-year and year-to-date gains were also apparent in September. Continue Reading