About this time last year, the industry speculation pointed to Spotify working on its own hardware for use in cars. Now, the company has released some insights on that project. The most notable news is that while Spotify has created an in-auto device, it’s not for consumer use. Continue Reading
Spotify introduced a new tool called Soundtrap for Storytellers that will further solidify its new reputation in podcasting. The new cloud-based tools are the result of Spotify’s acquisition of Soundtrap in late 2017. Continue Reading
With the launch of the Webcast Metrics Top-20 Ranker, Triton Digital we see three important changes: Spotify has dropped out of the Ranker; A new regional ranker is introduced; a new Sales Network statistic appears. Continue Reading
Spotify’s recent quarterly investor call was entirely a Q&A affair. Accordingly, the call provided a rich record of responses from CEO Daniel Ek and CFO Barry McCarthy about podcasting. Continue Reading
Round numbers might be arbitrary, but that doesn’t stop this from being a milestone day for Spotify: Spotify now has 100-million subscribers. Combined with the free-listening ad-supported part of Spotify, total monthly active users (MAUs) sits at 217-million. Continue Reading
Spotify’s launch in India’s listening market has proceeded with good news this year, but has reportedly hit a stumbling point in its negotiation with Saregama, India’s oldest record label. Continue Reading
Spotify and software company Oracle are partering to segment spotify’s listening audience in a particular way, and present that targeting to automotive marketers.The key metric initiating this venture is 26% — that’s the rate above average at which Spotify listeners buy cars. Continue Reading
The Spotify Ad Studio is getting more analytics. The latest feature for this dashboard is a set of streaming conversion metrics designed to show how listeners responded to advertising campaigns. It can track how listeners reacted to hearing an ad, allowing labels and managers to see how many people investigated an artist’s catalog after hearing a promotion. Continue Reading
Apple Music may have outpaced Spotify in paid subscription listeners in the United States. That’s the latest report from the Wall Street Journal, citing unnamed sources familiar with the figures. Even if the numbers cited by WSJ are accurate, Spotify’s total footprint is still larger than Apple’s in the United States and on a global scale. Continue Reading
Spotify has hired Chaka Zulu as its new head of artist and talent relations. Zulu has been the manager of rapper Ludacris for many years and is co-founder of the Disturbing Tha Peace label. Continue Reading
Most music streaming services have a familiar set of options for subscription options, but Spotify is trying out something new. An individual can subscribe for $9.99 a month, the family tier gives access to up to six people for $14.99, and now it’s testing a middle ground. Spotify Duo is a subscription for just two people. Continue Reading
Webcast listening in December was 8% higher than the year-ago period, while the three pureplay leaders maintained their November levels. This according to Triton Digital’s Top-20 Ranker, a monthly report based on Triton’s Webcast Metrics streaming measurement technology. Continue Reading