ESPN’s Pin Kings is the company’s first episodic podcast story

ESPN announced a new addition to its programming with a multimedia documentary called Pin Kings. The story will be told across television, print, and digital outlets in addition to the 16 episodes of podcasting. The audio segment is ESPN’s first foray into episodic podcasting where a long-form story is told over a single season. It is a production style popularized by ‘Serial’. Continue Reading

Podcast listening and advertising power grows [comScore/Wondery study]

A new report added to the volume of data around podcast listening and advertising. Audio on-demand network Wondery commissioned a study from comScore that found one in three podcast listeners expect to increase their podcast consumption in the next six months. Respondents also reported feeling more connected, intelligent, and energized after listening to a podcast. Continue Reading

Rolltape CEO talks BuzzFeed show partnership, building community with audio

BuzzFeed Audio has partnered with audio messaging platform Rolltape to create new engagement tools for its Another Round podcast series. RAIN News spoke with Jessica Taylor, co-founder and CEO of Rolltape, about her company and the BuzzFeed partnership. A few key words kept popping up in the conversation: relationships, story, and community. Continue Reading

Jacobs Media TechSurvey 12 measures radio, digital, and cars

Jacobs Media has released the results of TechSurvey 12, its annual survey of P1 radio listeners in the U.S. and Canada. The expressed preferences in media usage showed little variation this year from the TechSurvey 11, but the latest results did see some changes in attitudes about digital services, car listening, and podcasts. Continue Reading