Forget Serial. Invisibilia is the new poster child, as the tide rises for podcasting

The Download on Podcasts is a new weekly feature sponsored by PodcastOne.

The podcast hit Serial was classified as a podcast blockbuster when it attracted five-million accesses (downloads or streams) on iTunes. This week NPR reports that Invisibilia, a show about unseen forces shaping the lives of individuals, has gotten 10-million listens. A new plateau of podcast audience reach helps the whole genre of on-demand audio. Continue Reading

Breakthrough PodcastOne/AP partnership creates real-time podcasting

In a first-of-its-kind partnership, PodcastOne and the Associated Press (AP) are partnering to create one-minute news podcasts. Special insertion technology will automatically deliver the most current 60-second program to each listener. Eighteen shows will be produced each day, seven days a week. RAIN News spoke to PodcastOne founder Norman Pattiz. Continue Reading