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Two recent innovations, from Pandora and Live365, indicate that podcasting is entering the realm of lean-back Internet radio. If it becomes a trend, podcasts could be woven more tightly into the streaming audio ecosystem. Continue Reading
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Advertisers are interested in the marketing opportunity of podcasts, and will get more serious about it if audience measurement improves. Those are the main points of new research conducted by Westwood One, Advertiser Perceptions, and Ipsos, just released by Westwood One. Continue Reading
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NPR, some of whose podcast programs reside near the top of the iTunes podcast charts, has created a new podcast directory called Earbud. Good name. And it’s an effective counterpoint to the impersonal, data-driven Top 100 lists on iTunes. Continue Reading
PodcastOne has announced that star podcast host Adam Carolla has re-signed with the network in a five-year deal of exclusive ad sales and marketing. Terms were not disclosed in the announcement, but agreement extends across the Carolla Digital suite of programs. New shows are in the works, too. Continue Reading
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The announcement from Google that it would add podcasts to its Play Music interactive music service shines a light into the gloomy and under-competitive realm of podcast discovery in Android devices. But it’s a relatively dim ray of light compared to the bold discovery paths that Apple provides to its audio users. Continue Reading
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Politicians on podcasts — is it the new thing? If so, it started withu President Obama on Marc Maron’s show, and is continuing with Donald Trump’s booking on Larry King’s podcast. Continue Reading
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Farnoosh Torabi, host of So Money, talked to RAIN News about how she produces her popular program, and the careful planning that led to its launch. Torabi explains her audience-growth success tactics, and the importance of podcast transcripts. Continue Reading
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Podcasting is an ultra-personal genre of audio. But every passing month brings more known media brands into the space with specialized on-demand audio. The result? Increasing professionalism in the category. High-quality production is becoming table stakes in the podcast gamble. Continue Reading
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A new study finds that people stick with short podcasts more than long podcasts. Obvious? Maybe, but podcasting is replete with 60-minute (and longer) shows. The new research also addresses other audience habits. Continue Reading
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The resurgence of podcasting is mostly publicized as an entertainment genre with public-facing shows in the “B2C” category — Business To Consumer. Increasingly, attention is shining on “B2B” podcasting (Business to Business), and the trend harkens back to how blogging evolved. Continue Reading
Three weeks after annuncing a 30% equity investment from Hubbard Radio, podcast network PodcastOne has hired five sales/marketing executives and expanded its sales effort from home base Los Angeles to New York, Chicago, and Dallas. Continue Reading
As news spread about Hubbard Radio acquiring 30% of PodcastOne, we talked to Norm Pattiz, co-founder of PodcastOne and evangelizing advocate of podcasting, on the phone. Continue Reading