Brad Hill
- Advertising & Monetization , Opinion & Features
- May 13, 2016
- 0 views
The Download on Podcasts: The quest for universal measurement is not universal
sponsored by PodcastOne
Audience measurement in podcasting is the most notorious issue that producers and network distributors face. But, infamous though podcast analytics are, not everybody is unhappy. One thing for sure though: Data drives digital audio forward.
- Advertising & Monetization , Opinion & Features
- May 4, 2016
- 1 views
The Download on Podcasts: Pioneers of podcast streaming are gaining traction
sponsored by PodcastOne
The news that Pandora acquired its second streaming podcast deal underscores the sometimes uncomfortable division in how podcasts are consumed — download or stream? Technically, the difference is artificial. But it becomes more important as a usability issue, and in audience measurement. Several mostly-music services are prioritizing podcast streaming, and stretching the definition of podcast consumption.
- Advertising & Monetization , Opinion & Features
- April 19, 2016
- 0 views
The Download on Podcasts: Four things to know about Google podcasts
sponsored by PodcastOne
After months of waiting, Google’s on-demand music service, Google Play Music has launched its podcast section. In doing so, Google joins Spotify, Deezer, and Pandora by incorporating podcasts into a music-only catalog. Here are four things to know.
- Advertising & Monetization , Opinion & Features
- April 15, 2016
- 0 views
The Download on Podcasts: On-demand audio at 30,000 feet
sponsored by PodcastOne
On a cross-country plane with in-flight entertainment, what are the options for podcast listening? Not many, but they do exist. It’s a toe-hold to what could be an opportunity to spread even more awareness of podcasting among hundreds of millions of annual flyers.
- Advertising & Monetization , Opinion & Features
- April 8, 2016
- 0 views
The Download on Podcasts: The institutional embrace of podcasting
sponsored by PodcastOne
Podcasting is outgrowing its early trappings, building its awareness and audience, attracting the interest and investment of more mature industries, becoming more professional and presentable. There is a growing institutional presence in podcasting, as media companies enter the field in various ways.
Anna Washenko
- News
- March 30, 2016
- 0 views
PodcastOne launches Premium membership
In a new dimension to its business model, PodcastOne is going Premium with a subscription plan that adds features and values to the regular free-listening options. Members get easy-to-access archived shows, giveaways, exclusive content (notably from podcast star Adam Carolla.
RAIN News Staff
- Events
- March 28, 2016
- 1 views
Focus on podcasting at RAIN Summit West
Among the many topics and discussion formats featured at RAIN Summit West this year, podcasting will have a special focus with two dedicated onstage sessions. A “FIreside Chat” interview with the founder of PodcastOne is followed by a panel discussion of podcasting at a pivot point.
- Advertising & Monetization
- March 20, 2016
- 6 views
The Download on Podcasts: Using Podcat for discovering the “who” in podcasts
sponsored by PodcastOne
Podcat is a refreshing X-Ray view that reveals the personalities in podcasts — who’s in and who’s not. Along the way, you’ll find some good shows you didn’t know about.
- Advertising & Monetization
- January 21, 2016
- 0 views
The Download on Podcasts: The problem with success metrics
sponsored by PodcastOne
Is Serial the most successful podcast ever? You’d think so, reading media hype about it. Confusion about podcast success metrics is a deeply rooted problem. Individual network solutions give early movers an advantage, and customized ad-serving technology is putting intelligence into the system too.
The Download on Podcasts: Podcasting’s new year’s resolution (or should be)
sponsored by PodcastOne
Nearly two years ago, an article that questioned why audio doesn’t go viral, went viral. The article’s complaint has not been fully answered. Recently WNYC posted one of its podcasts to Facebook, but had to wrap it in a video because Facebook doesn’t have native audio. Podcasting might be the catalyst which changes the lack of social sharing in audio.
The Download on Podcasts: Serial 2 starts, bookending the jumpstart of podcasts and leaning into the future
sponsored by PodcastOne
The second season of Serial has launched, before the first season’s hype has expired. If a second phase of the podcast resurgence is at hand, what might the future bring?
The Download on Podcasts: Will podcasting force Facebook to allow viral audio?
sponsored by PodcastOne
Nearly two years ago, an article that questioned why audio doesn’t go viral, went viral. The article’s complaint has not been fully answered. Recently WNYC posted one of its podcasts to Facebook, but had to wrap it in a video because Facebook doesn’t have native audio. Podcasting might be the catalyst which changes the lack of social sharing in audio.
