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The Download on Podcasts: Radiotopia contest finalists make traditional podcast categories obsolete

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Ten semifinalists were named in Radiotopia’s “Podquest” contest. These 10 producers are developing shows whose descriptions illustrate a high level of podcast creativity, and their topical descriptions cut an oblique angle through the traditional podcast categories presented by Apple. One winner will emerge. How will the other nine fare when Apple’s old-fashioned categories have so much clout?
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The Download on Podcasts: On demand really is on demand as listeners embrace streaming

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Nearly four out of five podcast listeners stream their shows, rather than downloading them, according to new survey results from Edison Research and Triton Digital. Yet metrics are still keyed to downloads, as with the Podtrac Ranking released last week. In addition, some podcast apps make streaming difficult.
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The Download on Podcasts: Pioneers of podcast streaming are gaining traction

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The news that Pandora acquired its second streaming podcast deal underscores the sometimes uncomfortable division in how podcasts are consumed — download or stream? Technically, the difference is artificial. But it becomes more important as a usability issue, and in audience measurement. Several mostly-music services are prioritizing podcast streaming, and stretching the definition of podcast consumption. Continue Reading

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The Download on Podcasts: The institutional embrace of podcasting

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Podcasting is outgrowing its early trappings, building its awareness and audience, attracting the interest and investment of more mature industries, becoming more professional and presentable. There is a growing institutional presence in podcasting, as media companies enter the field in various ways. Continue Reading