PodcastOne/Edison study reveals effectiveness of brand advertising in podcasts

PodcastOne and Edison Research have shared the results from a series of brand lift studies, which examined the the impact of podcast ads for national consumer and service brands. The data combined three separate studies into five national brands during 2016, including analysis of brand awareness lift achieved by podcast advertising. Continue Reading


PodcastOne stakes out Australia in 2017 with Southern Cross Austereo alliance

PodcastOne and leading Australian radio group Southern Cross Austereo (SCA) will jointly launch PodcastOne Australia in 2017. The deal marks an important internationalization of American-based podcasting, a dramatic territorial expansion of the PodcastOne brand, a milestone entree into the podcasting field for SCA, and a general lift for Australian podcasting. Continue Reading


The Download on Podcasts: Influencers, hall-of-famers, and ratings winners

sponsored by PodcastOne

When do we know that a media category has attained maturity? Many answers to that, the most viable probably being a thriving and sustainable financial ecosystem. But a more fun answer is when various groups give out awards designed to celebrate excellence and separate cream from crop. Continue Reading