Omny adds podcast analytics to its studio and hosting packages; aims for standard

Australian company Omny announced that is has developed podcast consumption analytics as part of Omny Studio, its publishing and hosting platform for on-demand audio. The intent of new analytics is to raise the game from traditional download metrics to a more granular view of how the programs are listened to. The company would like to develop an industry-wide standard. Continue Reading

The Download on Podcasts: Pioneers of podcast streaming are gaining traction

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The news that Pandora acquired its second streaming podcast deal underscores the sometimes uncomfortable division in how podcasts are consumed — download or stream? Technically, the difference is artificial. But it becomes more important as a usability issue, and in audience measurement. Several mostly-music services are prioritizing podcast streaming, and stretching the definition of podcast consumption. Continue Reading

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The Download on Podcasts: The institutional embrace of podcasting

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Podcasting is outgrowing its early trappings, building its awareness and audience, attracting the interest and investment of more mature industries, becoming more professional and presentable. There is a growing institutional presence in podcasting, as media companies enter the field in various ways. Continue Reading

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NYT creates audio division for podcast development

The New York Times is making a new foray into audio programming, forming a team to spearhead podcast creation. At first, this new division of the news organization will rely on outside partners, such as its Modern Love podcast produced with Boston’s WBUR, that already have an audience. Kinsey Wilson, the Times’ editor for innovation and strategy, said that no themes or shows have been decided on yet. Continue Reading