Yesterday’s Podcast Upfront 2016, produced by the Interactive Advertising Bureau (IAB), was theatrically presented at Time Inc. headquarters in downtown Manhattan. In a ten-hour series of presentations, leading podcast content networks and advertising companies paraded high-quality videos and high-recognition celebrities onto a spotlit stage. Continue Reading
The Interactive Advertising Bureau (IAB) and Edison Research teamed up to survey American adults about their sentiment and response to podcast advertising. The study adds to a growing body of research that helps demystify and educate marketers about the marketing opportunity of podcasting. Continue Reading
In an effort to standardize technical terms for podcast producers, networks, and metrics analysts, the Interactive Advertising Bureau (IAB) came out of the Labor Day weekend with a release of IAB Podcast Ad Metrics Guidelines. the document is especially effective when clarifying and defining the differences between downloading and streaming. Continue Reading
Dave Grimaldi, currently Director of Public Affairs at Pandora, has been appointed Executive Vice President of Public Policy for the IAB, and head of that organization’s Washington, D.C. office. Grimaldi joined Pandora in April, 2014, and was on board through Pandora’s participation in the “Webcaster IV” process which ends this month. Continue Reading
Brief news items and worthy reads from around the web: Streaming execs chat at Advertising Week; will Aurous be legit or not?; IAB joining the fight against ad-blockers. Continue Reading
The Download on Podcasts is a weekly feature sponsored by PodcastOne.
The IAB announced a podcast “upfront” where several content and ad-repping compnies will present their shows to advertisers and agencies. Another mile-marker in an evolving industry of on-demand audio.
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The Interactive Advertising Bureau (IAB) has released a whitepaper called Advertising Audiences: The New “Liquid Consumer” Paradigm. It’s a free download, and builds on the idea that digital media audiences are increasingly transient, needing new types of measurement. Continue Reading
The Download on Podcasts is a weekly feature sponsored by PodcastOne.
The Interactive Advertising Bureau (IAB)’s Podcast Working Group met in Las Vegas on Monday, as part of its mandate to discuss ad-supported podcasts, and “best opportunities to evangelize the space.” The agenda is secret, but podcasting is a category in need of top-level organization. Continue Reading
The Interactive Advertising Bureau (IAB) has released A Digital Audio Buyer’s Guide, a free, 29-page explanatory overview of the streaming audio advertising ecosystem. The guide promotes digital audio’s high-growth, mobile-friendly attributes to marketers. Continue Reading
Six months after its introduction by the Interactive Advertising Bureau (IAB), the Digital Audio Ad Serving Template (DAAST) is in its adoption phase. “Industry adoption of DAAST enables digital audio ads to be easily run and tracked in a consistent manner across publishers, similar to other digital marketing mediums,” said Scott Cunningham, Senior Vice President, IAB, and General Manager of the IAB Technology Lab. Continue Reading
Triton Digital announed today that it is DAAST-compliant, among the first technology providers to fully adopt the proposed audio advertising standard. DAAST was developed by the IAB and its Digital Audio Ad Serving Template Working Group. Triton’s announcement applies to its recently launched Tap advertising platform, released in September. DAAST is a technical ecosystem in which advertisers, publishers, agencies, and consumer playback devices are aligned to coherently deliver and track streaming audio advertising. Continue Reading
Anyone interested in buying, selling, or supplying technology for digital audio advertising should know about the upcoming standard specification for audio ads — DAAST (Digital Audio Ad Serving Template). Next Thursday, October 30, the IAB will host a webinar to introduce the proposed standard in a different format. Registration is free and open to everyone. Continue Reading