European media and entertainment company Global released its own statistics about digital radio and podcast listening in March. These figures came from Global’s Data Platform and AudienceOne Data. DAX, Global’s digital advertising arm, provided the statistics for music streaming and Alexa briefings. Continue Reading
Global has partnered with MTV UK to help the broadcaster make its debut in podcasting. The deal will see the launch of five audio programs to complement MTV UK’s television shows. Global’s DAX digital ad exchange will be the advertising sales and distribution partner for the podcasts. Continue Reading
UK-based media company Global announced that its DAX digital audio division will be made available to digital outdoor advertisers. DAX will be rebranded from the Digital Audio Exchange to the Digital Ad Exchange with this change in its scope. Continue Reading
Digital audio advertising platform DAX held an Upfront presentation last week. The company announced multiple new publisher deals at the event as well as a new feature for its clients. Continue Reading
DAX U.S., a branch of UK media and tech company Global, announced a new partnership with Frequency, which self-describes as the first “creative management company.” The deal will offer data-driven dynamic audio advertising for DAX clients, providing them with personalized ad creative based on real-time data and an individual’s listening history. Continue Reading
Global digital audio arm DAX announced that it has entered a long-term partnership with Urban One, an urban content distributor in the U.S. formerly known as Radio One. Under the terms of the deal, DAX will be the exclusive sales representative for Urban One. Continue Reading
DAX, the digital audio advertising branch for Global, has hired Chris Blackburn as EVP for sales and business development. He will be based in New York and will report to DAX U.S. CEO Matt Cutair. Continue Reading
DAX announced that it has entered an exclusive two-year advertising deal with Endemol Shine Group. Under the terms of the deal, DAX will be the ad sales partner for the new commercial podcast portfolio from the global content creator. Continue Reading
DAX, the digital audio exchange owned by Global, has published its annual report tracking interest in digital audio among advertisers and media agencies in the UK. The resulting whitepaper, titled The Rise of Digital Audio Advertising, describes survey research performed by MTM in the UK. The survey population included 147 manager-level and above employees at media agencies, and 68 people working for brand advertisers. Continue Reading
SoundCloud is broadening its relationship with DAX, Global’s digital audio advertising arm. The parties are expanding their existing exclusive sales agreement to include Canada as a second market. Continue Reading
Cumulus Media has inked a deal with DAX, Global’s digital audio advertising branch. Under this multi-year arrangement, DAX will be the exclusive third-party sales representative for network radio streaming and national programmatic advertising alongside Cumulus’ in-house sales teams. Continue Reading
DAX, the digital audio advertising arm of Global, has signed on as the exclusive sales partner for Slacker Radio in the U.S. Under the terms of the deal, DAX will package Slacker’s inventory across its digital audio network and its advertisers will have greater access to the genres, radio formats, and listener demographics within Slacker. Continue Reading