DAX, the digital audio advertising branch for Global, has hired Chris Blackburn as EVP for sales and business development. He will be based in New York and will report to DAX U.S. CEO Matt Cutair. Blackburn will oversee the sales strategy for DAX U.S. and will help drive revenue and develop DAX in the United States. He joins the company from SoundCloud, where he was head of global sales and partnerships.
“Since its inception, DAX has firmly cemented its role in driving value for advertisers and publishers in every area of the digital audio space,” Blackburn said. “I’m thrilled to be joining DAX during this exciting time both for the company as well as the wider audio industry.”
“We’re entering an exceptionally exciting time for DAX as we onboard new premium publisher brands and further develop our suite of measurement tools for advertisers,” said Cutair. “Chris brings an impressive background and extensive knowledge of the music streaming industry. He will be integral to our strategy as we continue to grow our footprint across the digital audio advertising industry in the U.S. We are delighted to have Chris on board.”