Triton Digital has entered a partnership with Platform 161, a demand-side provider for advertisers, agencies, and publishers. Under this arrangement, Triton’s a2x programmatic audio advertising marketplace will be integrated with Platform 161, which is headquartered in Amsterdam. Continue Reading
In what Pandora calls a “redesign,” the company has announced a company reorganization that includes layoffs, a remapping of its key initiatives, and prioritization of its Atlanta office for growth even as its official HQ remains in Oakland. The staff reduction will affect 5% of Pandora’s workforce. At the same time, the company plans to hire for its new initiatives in the less expensive, talent-rich Atlanta market. Continue Reading
Playlisting service 8tracks has been gradually pivoting its business model over the past year, and has been offering listeners transparency into the decisions every step of the way. The latest move is no different, as the company announced the introduction of audio ads and why they made the move. Continue Reading
Private equity firm Diversis Capital has acquired media software company Marketron from previous owner BlackRock Capital. In the deal, Diversis names Michael Collins as Marketron CEO, exiting previous chief executive Jeff Haley. Continue Reading
Brief news items and worthy reads from around the web: Podcasts are now 25% at Slate. YouTube tightens access to ad program. Programmatic and podcasts at Spotify. Continue Reading
Cabana, the podcast and digital audio division of audio ad company AdLarge, has released an eight-page online brochure for advertisers, evangelizing the podcast opportunity. It seeks to be comprehensive and concise, and succeeds in our view. Continue Reading
Mike Reznick’s Reznick Media is leveraging CES to announce that he is partnering with Frequency, a “dynamic audio” provider to audio advertisers, part of audio ad agency F Sharp. Mike Reznick was formerly EVP, Advertising Sales at Triton Digital. Continue Reading
Never a dull moment, or a dull year, in the online audio field. Here, we present RAIN’s annual Predictions feature, provided by industry leaders around the world. 2018 will carry forward the audio industry’s reputation for quick, disruptive change. Continue Reading
A RAIN News roundup of 2017’s most important stories, by month. We applied an upper limit of five stories per month to keep this feature concisely focused on the most crucial industry developments in online audio. Continue Reading
This guest column by Corey Layton, Content and Marketing Director at Whooshkaa, boldly predicts th podcast industry into 2018. Even more bravely, this article looks back at Corey Layton’s 2017 predictions. Continue Reading
The awaited Podcast Analytics suite from Apple has arrived in beta. Whatever its shortfalls in the minds of some industry observers, and however ambivalent some podcast publishers might be about the intrusion of new data, Apple’s reporting of podcast consumption will sharply influence the shape, growth and revenue prospects of podcasting. Details and RAIN analysis. Continue Reading