AdsWizz launches advertiser accreditation program for certified digital audio expertise

AdsWizz has unveiled a new program for certifying advertisers’ expertise in digital audio. The Digital Audio Expert Program will test participants on their knowledge of advertising in this format as well as building new skills in audio. OMG Programmatic is the first agency to complete the certification program. Continue Reading

Ben Shapiro loses podcast sponsors after live event, bringing a new spin to “brand safety”

Political podcaster Ben Shapiro, recently noted in RAIN News for his wide syndicated extension into broadcast radio, has lost two sponsors after a live podcast performance at a Right To Life rally. The fallout shines a new light on brand safety — a constant concern in advertising that messaging does not appear connected to controversial content. Continue Reading

Voxnest launches Spreaker Enterprise: High-end podcast hosting for brands and media companies

Today Voxnest is announcing the launch of enterprise-level podcast hosting that seems to bring the company into more prominent competition with high-tech, soup-to-nuts podcast hosts. Spreaker Enterprise is described as “an all-in-one podcasting platform designed to meet the production, distribution and measurement needs of high-volume audio publishers.” Click through for details. Continue Reading

James Cridland’s Future of Radio: Smart speakers that aren’t, and Radio Live to close

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Smart speakers that aren’t and local radio that isn’t. New Zealand’s Radio Live newstalk station to close. Much more from around the audio world. Continue Reading

AdsWizz now integrates with Google Display and Video 360

Ad tech company AdsWizz, wholly owned by Pandora, announced new integrations with Google’s Display &Video 360 platform. The deal connects the AudioMax supply side platform, which is used to power Pandora’s programmatic buying solution, and AdWave, a global audio marketplace with more than 3 billion audio ad impressions each month worldwide, to Google’s massive footprint of buy-side users. Continue Reading