SoundCloud is broadening its relationship with DAX, Global’s digital audio advertising arm. The parties are expanding their existing exclusive sales agreement to include Canada as a second market. Continue Reading
The IAB Australia has published its annual audio advertising report. The analysis shows strong support for streaming audio, with 87% of agencies using the format in 2018. Streaming digital audio was a regular part of ad activity for 62% of media agencies in the country. Continue Reading
Triton Digital has partnered with Medialaan – de Persgroep Publishing, a Belgian commercial media company, as its newest client. Medialaan will use Triton’s services for delivery, monetization, and measurement of its streaming audio material. Continue Reading
Voxnest announced the launch of a new digital audio ad marketplace to help brands and advertisers secure spots on podcasts. The Voxnest Audience Network is an international marketplace for in-audio advertising inventory that will allow buyers to reach targeted audiences with buys of content bundles curated by proprietary data. Continue Reading
iHeartMedia has acquired Radiojar Information Technology, an online audio company based in Greece. Radiojar is a centralized, cloud-based platform for audio playout. Following the acquisition by iHeartMedia subsidiary RCS, Radiojar’s tools will be used at the media conglomerate to combine elements of bradcast radio into digital channels such as podcasts and music streaming. Continue Reading
Cumulus Media has inked a deal with DAX, Global’s digital audio advertising branch. Under this multi-year arrangement, DAX will be the exclusive third-party sales representative for network radio streaming and national programmatic advertising alongside Cumulus’ in-house sales teams. Continue Reading
Audioboom announced that it has raised £1.5 million in support of its original programming efforts. The new equity funding stemmed from a subscription of new ordinary shares with a price of 1.3 pence per share. Continue Reading
Triton Digital has expanded its relationship with family-owned media company Midwest Communications. Midwest will take advantage of Triton’s integration with Omny Studio and will use the platform to capture, edit, and distribute podcasts to listeners. Continue Reading
by Jeff Ulster
A guest column by Jeff Ulster, Chief Content and Technology Officer at The Podcast Exchange (TPX), examining the anatomy of podcast measurement. Second of two parts. Continue Reading
The Interactive Advertising Bureau (IAB), a global trade and advocacy agency for digital media and marketing, is making a slew of announcements on the eve of its Annual Leadership Meeting this week. Key structural changes in the organization include over a dozen new board members, and the decision to include brands in the IAB membership. Continue Reading
Spotify reported its fourth-quarter earnings, and the streaming company closed out 2018 with a positive performance. Quarterly revenue rose 30% on-year to €1.495 billion. The period also included Spotify’s first ever positive result for operating income at €94 million. Continue Reading
DAX, the digital ad exchange of radio company Global, has entered a partnership with Instreamatic.ai, a specialist in voice-activated ads, centered on interactive audio spots. The arrangement will let DAX advertisers place ads with verbal prompts in the mobile apps for streaming audio services such as TuneIn and AccuRadio. Continue Reading