Triton lands Belgian commercial media company as latest client

Triton Digital has partnered with Medialaan – de Persgroep Publishing, a Belgian commercial media company, as its newest client. Medialaan will use Triton’s services for delivery, monetization, and measurement of its streaming audio material. The company will make its ad inventory available on Triton’s a2x programmatic marketplace and Yield-Op audio SSP. It will use the Tap Ad Server for ad insertion and Triton Webcast Metrics for audience measurement.

“We are convinced of the power of digital audio. As a group, we are investing heavily in various digital radio initiatives,” said Olivier Van Zeebroeck, digital director at Medialaan – de Persgroep Advertising. “The partnership with Triton will help us to strengthen, grow, and commercialize our digital audio strategy for years to come.”

“We are pleased to provide Medialaan – de Persgroep Publishing with the tools they need to continuously innovate for their consumers and advertisers,” said Benjamin Masse, Triton’s managing director of market development and strategy. “The forward-thinking approach of Medialaan – de Persgroep Publishing to digital audio will undoubtedly enable them to grow their audience and increase their revenue, as audiences around the world increasingly rely on streaming audio to consume their favorite content at a time and place of their choosing.”

Anna Washenko