RAIN Digital Britain dazzles with expertise and range from broadcast to podcast

RAIN Digital Britain, the virtual version of RAIN’s annual European Summit event previously produced in London, was held in Zoom today, featuring seven sessions and 21 speakers. Created as a deep dive into the thriving UK digital audio business environment, the sessions and conversations roamed through priorities, challenges, and solutions from radio to broadcasting, plus a session on the quickly growing gaming segment. Click through for quotes and pics. Continue Reading

Veritone announces new capabilities to its radio advertising analytics and attribution

AI tech provider Veritone is announcing several new capabilities to the analytics and attribution solution used by radio stations. The enhancements are built into the Veritone Discovery and Veritone Attribution products. These applications, part of the aiWARE platform, are used by about 1,500 stations. Click through for details. Continue Reading

Global partners with The Story Lab (Dentsu) for podcast commissioning

UK-centered media company Global has struck a partnership with The Story Lab, an offshoot of dentsu international. The arrangement is focused on podcasts, with the two entities co-commissioning a slate of six new shows over the next 12 months. The launch show is set — it is Hunting Ghislaine, investigating the elusive and controversial life of Ghislaine Maxwell. Other original productions could be in True Crime, Comedy, Entertainment, and Sports. Continue Reading

Highlights from RAIN Digital Australasia: Weaponized podcasts, “stupidly short” content, and more

Yesterday’s virtual event, RAIN Digital Australasia, brought together 25 audio professionals from Australia, Malaysia, India, United Arab Emirates, New Zealand, Indonesia, Canada, the UK, and the U.S. in a four-hour sequence of discussions about the state and future of the digital audio business. Click through for highlight quotes. Continue Reading

RAIN Digital Britain 2020

RAIN DIGITAL BRITAIN 2020 The final virtual summit in the RAIN 2020 schedule centres on the United Kingdom Wednesday December 9th from 2:00PM BST to 6:00PM BST (6:00am PT - 10:00am PT USA) with a schedule embracing the leading initiatives… Continue Reading

AdsWizz milestone: 1M PodScribe transcripts completed for sharply targeted advertising

Just over a year since ad-tech company AdsWizz launched PodScribe, a proprietary podcast transcript feature, the company has announced that one-million episodes have been transcribed and are available for word-specific targeting by podcast advertisers. The tool illuminates contexts within podcast episodes and enables advertisers to target brand-safe positioning, and avoid brand-unsafe contexts. Continue Reading