"podcast radio" - RAIN News

James Cridland’s International Radio Trends: A Look Round Radio Formula (Mexico)

Posted on December 4, 2023 by James Cridland

by James Cridland

In his latest piece, guest columnist James Cridland reports on a recent visit to Radio Formula, a national radio station in Mexico, owned by Grupo Formula. A new facility, opened in March of this year, offer gleaming photos. “It was astonishing how much the company had packed into what seemed to me like a quite small space.” James reports. He also reports on the latest RAJAR MIDAS report. Continue Reading →

Collin Campbell leaves Gimlet for high-exec podcast role at NPR

Posted on December 1, 2023 by Brad Hill

NPR has a new head of podcast strategy; it is Collin Campbell, who takes the title Senior Vice President of Podcast Strategy and Franchise Development starting sometime this month. He carries a long history of executive positions in news content and audio. Continue Reading →

Apple reveals 2023 top podcasts, new podcasts, podcast episodes, most followed, most shared … and more mosts.

Posted on November 29, 2023 by Brad Hill

Apple showed off its podcasting influence with the 2023 edition of its podcast tabulations. Called “Apple shares the most popular podcasts of 2023,” the release explores many variations of popularity. Starting off, we learn that Crime Junkie was the top podcast… Continue Reading →

Three brands dominate podcast ad spend; $48M in top-15 (Magellan AI, October)

Posted on November 29, 2023 by Brad Hill

In Magellan AI’s reckoning of the top podcast advertisers (by spend) in October, we see a lot of repetition from the previous months. Nine of the top 15 in the previous month of September landed on the October list again. BetterHelp was the top advertiser, continuing a long streak of supremacy. Click for more analysis and graphs. Continue Reading →

Steve Goldstein: Podcasting’s Multiplatform Imperative

Posted on November 29, 2023 by Steve Goldstein

by Steve Goldstein

In his latest guest column, Steve Goldstein shares insights from students in his Business of Podcasting course at NYU. Most notably, these students consume podcasts in many venues, from Tik Tok to Spotify to YouTube. The lesson for podcasters? Keep students in mind. “For most podcasters, relying on a single platform for distribution is no longer sufficient.” Continue Reading →

Triton podcast ranker: NPR absent; downloads reduced by Apple changes

Posted on November 17, 2023 by Brad Hill

Triton Digital released its U.S. Podcast Ranker for October, measuring the top 100 podcasts measured by Triton’s service. As always, this ranker connects each of the 100 listed shows with its sales network. The top ten spots are nearly identical to the previous month, and six podcasts debuted on the list. Continue Reading →

American news consumption favors digital, ignores print, indifferent to TV and radio (Pew)

Posted on November 16, 2023 by Brad Hill

The Pew Research Center has mounted a study of how U.S. adults use devices to consume news. The preferences and trendlines are definite: Digital devices on the ascendence, while legacy delivery platforms are in decline. Click for charts. Continue Reading →

Magellan AI partners with Sounder for post-campaign measurement and verifications in podcast advertising

Posted on November 16, 2023 by Brad Hill

AI-powered audio intelligence platform Sounder is partnering with podcast intelligence company Magellan AI to provide advertisers with a holistic solution for comprehensive post-campaign measurement and verification. The deal shapes up with Magellan providing campaign performance insights, and Sounder ensuring brand-safe environments. Continue Reading →

Podchaser launches new tech for evaluating podcast ad campaigns

Posted on November 16, 2023 by Brad Hill

For direct response podcast advertisers, “reach doesn’t necessarily equal conversions.” That’s the rationale for a new Podchaser feature called Performance+, voiced by CEO Bradley Davis. The new addition to Podchaser’s tech offerings promises to deliver the strongest results against a client’s advertising objectives. Continue Reading →

Culture and impact in new Spotify podcast advertising trends report

Posted on November 14, 2023 by Brad Hill

In its newly released 2023 Podcast Trends Report, Spotify seeks to tease out indicators of major cultural and industry trends, and track those trends to podcast listening behavior. The report evangelizes podcast advertising, naturally, and delivers several elaborate and interesting infographics.
Continue Reading →

Launch in April, and Q&A your listeners: Spotify’s success tactics for podcasters

Posted on November 13, 2023 by Brad Hill

Spotify for Podcasters released the 2023 edition of its Fan Study. The purpose is to discover how listener behavior might inform creator marketing strategies. It offers survey results which can guide podcasters to maximize listening by taking advantage of tools provided by Spotify. Continue Reading →

More downloads, more growth — and much more in new podcast marketing report

Posted on November 13, 2023 by Brad Hill

The Podcast Marketing Academy, a membership and consulting group for podcast creators wishing to accelerate audience growth, has released Podcast Marketing Trends, a survey results document. It is a fascinating, data-rich review of how podcast creators and other professionals in the field market and grow their shows. Click for excerpts and the download link. Continue Reading →