David Cooper, RAIN Summit speaker who has held executive roles in the UK with Global, Spotify, and Global-owned DAX, has joined audio production house Red Apple Creative. Red Apple creates audio for publishers, advertisers, and agencies. It’s productions range across audio branding, audiobooks, podcasts, radio ads, foreign language content, and more including a special years-long relationship with Spotify. Continue Reading
COVID couldn’t stop it. RAIN’s eminently successful Canadian business conference continued with its third annual presentation, this time with a new name: RAIN Digital Canada. Continue Reading
Acast announces today that it is launching its podcast advertising technology and marketplace in Canada. Heather Gordon, formerly Digital Sales Director at CBC/Radio-Canada, is taking the role of Managing Director, Canada for Acast. Gordon is also set to speak at RAIN Digital Canada this week, Thursday Sep 24, in a Zoom extension of RAIN’s annual Canadian summit. Continue Reading
Podtrac released a Weekly Podcast Data report, showing year-over-year and week-over-week charts of weekly download data. The reporting period is August 31 to September 6. The week-over-week download report for all podcast categories is minus 4%. But looking at a year-over-year view, from 9/2/2019 to 9/6/2020, shows a 52% rise in downloads. Click through for charts and more details. Continue Reading
From the UK comes news of a new podcast network: Crowd Network, whose mandate is “gripping stories and unforgettable personalities.” The launch is funded by 500,000 GBP from Enigma Holdings. Podcast tech and sales company Acast is partnered into the… Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro provides news and commentary about Lemonada’s ad rep move, Joe Budden’s apparent separation from Spotify, Audible’s new plan, Joe Rogan and Apple … and an interview with Jessica Cordova Kramer. Continue Reading
Pod Drop features new and returning podcasts. Today — two CNN news shows drop, Carlos Watson brings great interviews chops to his podcast, and a podumentary about a student-operated marijuana black market syndicate. Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro provides news and commentary about the PRX controversy, Libsyn’s financials, Spotify strategy, and an illuminasting infographic of the media corporate landscape. Continue Reading
We’ve been writing about AudioGo, the audio advertising buying platform from AdsWizz, for over a year, as it moved through a public beta. During this time the service added testing partners including Entravision and Berkshire Hathaway HomeServices. Today the company announces that the service is emerging from beta into a full-on ad-buying service available to all. The platform now has several new features designed to support smaller buyers looking to capitalize on increasing audio consumption. The cost of entry is surprisingly low. Continue Reading
Signal Hill Insights President Jeff Vidler contributes this very interesting column about how to program (radio and podcasts) for the COVID and post-COVID eras. He notes that radio has worked its way through reinventions before — in the 1950s and 1970s. During those transitions, radio invented new station categories to address changes in audience and listening routines. A must-read. Continue Reading
Pandora is releasing a raft of survey results gleaned from a study conducted by the streaming company in league with Publicis Media Exchange and Edison Research. The purpose is for advertisers to better understand levels of consumer adoption of streaming. Pandora is releasing a raft of survey results gleaned from a study conducted by the streaming company in league with Publicis Media Exchange and Edison Research. The purpose is for advertisers to better understand levels of consumer adoption of streaming. Click through for extensive results/ Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro offers observations and insights from the podsphere, including Stitcher, Apple, and Audible. Then, a conversation with Matt Saunders about intellectual property in podcasting, from trademarks to music licensing. Click through for much more in this content-rich column. Continue Reading