RAIN Notes: Monday, August 21
— Celebration (Pew Research)
— It’s a struggle (Insider Intelligence)
— MusicTok (Music Business Worldwide)
Search Results for: podcast radio
AdvertiseCast inks “Beautiful Anonymous”; host Chris Gethard emotionally describes the dealmaking
Libsyn subsidiary AdvertiseCast has signed an exclusive ad representation agreement with the podcast Beautiful Stories From Anonymous People, created, produced. It’s hosted by comedian Chris Gethard, who made a formal statement for the press release. Then he recorded a much deeper and emotional explanation on his podcast. Continue Reading
RAIN Notes: Thursday, August 17
Acast partners with Podscribe, rejecting Spotify attribution solutions — (with Spotify response)
Acast has selected Podscribe as its “preferred attribution partner” in all markets. It’s a meaningful and sweeping endorsement of Podscribe’s performance analytics in podcast advertising. The other half of that handshake appears to be a back-of-hand reference to Spotify’s Ad Analytics tool which launched just two months ago. Continue Reading
RAIN Notes: Tuesday, August 15
— Podcast Finances (Libsyn)
— Groundbreaking + New Heights (Interview Valet)
— Upshift (Sirius XM)
Audacy splits from American Public Media partnership in costly separation
Audacy has separated from an ad-sales agreement with American Public Media, clarifying a remark made by Audacy CEO David Field in a recently published quarterly earning statement. No reason or explanation has yet emerged. But in Audacy’s Q2 earning statement, David Field referred to an unnamed break-up which he called “onerous.” Click for details. Continue Reading
RAIN Notes: Friday, August 11
— Podcast Finances (Libsyn)
— Groundbreaking + New Heights (Interview Valet)
— Upshift (Sirius XM)
CoHost/Quill launches Advanced Audio Demographics, adding interests, hobbies, social habits
Podcast analytics and audience insights platform CoHost is announcing a new slate of demographics that includes listener interests, hobbies, and social media habits (and pets!) in addition to standard age/gender/income identifiers. Click for details. Continue Reading
Spotify bolsters pod subscription business, adding Patreon-exclusive streams
Spotify has built a new piece of linkage between the streaming giant’s platform and Patreon, where many subscription podcasts are managed. The new connectivity allows Patreon subscribers to access their paid-for podcasts within the Spotify app. Continue Reading
Cross-platform listeners: A trending quest for knowledge, entertainment, connection (Audacy study)
Media behemoth Audacy is splashing results of new survey work which explores cross-platform listening. Called The Rise of the Cross-Platform Listener, it drills into the “AudioX listener” concept which Audacy explored in the company’s meaty State of Audio report last summer. Click for details, findings, and links. Continue Reading
Acast fosters advertiser/host teamwork with “AdCollab” launch
Global podcast hosting and marketplace technology company Acast has launched “AdCollab,” a service which enables advertisers to team up directly with podcasts hosts in planning host-read sponsorship campaigns. This initiative has been in testing mode since April, and is available to all advertisers planning host-read campaigns. Continue Reading
RAIN Notes: Monday, August 7
— Definitions (Jonas Woost)
— Intentional Boredom (iHeartPodcsts)
— Perspectives (The Podglomerate)