RAIN Notes: Tuesday Feb. 9

Jottings of note:


NASA podcasts relaunch … their logos

“Surprise! NASA’s podcast portfolio has a brand new look,” says Kate Atkinson, NASA’s podcast producer. We don’t see podcast art celebrations often. This one is well deserved.


Apple seeks head of international podcasts

Apple is engaged in a major recruiting effort for Head of International, Apple Podcasts. The company is seeking “Significant and relevant international management experience in the Podcast industry.”


Big growth of spanish and Portguese podcasts: Spotify

On Spotify, the number of podcasts in Spanish and Portuguese has grown more than 400%. That from Raúl Rivera, Spotify Sales Director for South America.

Tuesday, February 9 Continue Reading

Nielsen signs three agencies to its Podcast Buying Power Service

Nielsen has sent around a notice of “a trio of agencies” that have subscribed to the Nielsen Podcast Buying Power Service. They are Active International, Ad Results Media, and Oxford Road. Nielsen’s service offers insights spanning 18 genres that can be cross-referenced against a massive category of consumer purchase behavior patterns and services usage. The extensive Scarborough category database is leveraged in the service. Continue Reading

RAIN Digital Britain dazzles with expertise and range from broadcast to podcast

RAIN Digital Britain, the virtual version of RAIN’s annual European Summit event previously produced in London, was held in Zoom today, featuring seven sessions and 21 speakers. Created as a deep dive into the thriving UK digital audio business environment, the sessions and conversations roamed through priorities, challenges, and solutions from radio to broadcasting, plus a session on the quickly growing gaming segment. Click through for quotes and pics. Continue Reading

Highlights from RAIN Digital Australasia: Weaponized podcasts, “stupidly short” content, and more

Yesterday’s virtual event, RAIN Digital Australasia, brought together 25 audio professionals from Australia, Malaysia, India, United Arab Emirates, New Zealand, Indonesia, Canada, the UK, and the U.S. in a four-hour sequence of discussions about the state and future of the digital audio business. Click through for highlight quotes. Continue Reading

Sam Harris: Has the Pandemic Offered a Pathway to Kids’ Podcasts?

RAIN is delighted to introduce the first piece from guest columnist Sam Harris of Hook Research in the UK. In this inaugural column, Harris explores the state of the kids spoken word content market in the UK and contemplates the benefits for brands operating within it. Plenty of research and quotes here, plus an overview of the child-oriented podcast and audiobook markets. Continue Reading

PRX and Google select podcast winners for Google Podcasts creator program

In June, PRX and Google announced a new year of the accelerator, training, and funding program that was first formed in October, 2018. Today comes the announcement of winners. Twenty podcast teams from around the world, working in six languages across 11 countries, will benefit from training, mentoring, and funding up to $12,000 each. Click through for all the details. Continue Reading