RAIN Notes: Thursday, January 4
— Royalty (Bernth Brodtrager)
— Retrospection (Pacific Content)
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Fewer new podcasts in 2023; episode volume remains stable
2023 saw fewer new podcast launches than in each of the previous four years. The most recent year which produced fewer was 2018. New episode volume remains high, over four years. Click for numbers and charts.
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1.5B downloads; 10k advertisers; $50M creator payments — Audioboom 2023 snapshots
Audioboom released a few snapshot statistics for 2023, representing the scale of its consumption, sales, and podcaster payments. Citing an Edison Research metrics, UK-headquartered Audioboom observes that it is the fifth biggest podcast publisher in the U.S.A. Click for more numbers. Continue Reading
RAIN Notes: Tuesday, January 2
— Profound Change (Digiday)
— Anthem (Steve Keller)
— Recovered Share (Edison Research)
Triton podcast ranker: NPR absent again; The Roost jumps into top 10
Triton Digital released its U.S. Podcast Ranker for November, ranking the top 100 podcasts measured by Triton’s service. As always, this list connects each of the 100 listed shows with its sales network. Four podcasts debuted on the November list. Continue Reading
Streaming audio twice as “authentic” than TV for advertisers. Podcasts? Nine times.
In a presentation deck that cites 35 data sources, SXM Media releases “Digital Audio VS…” — a collection of research which supports the idea that digital audio is a superior marketing channel compared to other media. It features a playful boxing motif, and a ton of statistics. Continue Reading
RAIN Notes: Tuesday, December 26
— A Caffeinated Milestone (Alan Cross)
— Onward and Upward (Conal Byrne & Jen Sargent)
— Elevation (Audacy)
RAIN Notes: Thursday, December 21
— Elevating with AI (Rob Greenlee)
— Ranked (Triton Digital)
— Difficulties (Lex Friedman)
New French streaming music tax would finance a music industry support group. Streamers push back.
The French government has created a new tax, targeted to streaming music services operating in the country. President Emmanuel Macron announced the finalization of the levy, which is set to take effect in 2024. “This is a real blow to innovations,” Spotify says. Continue Reading
Podcast listeners can’t be paid to stop listening, and other insights (Acast)
Acast released a handful of metrics resulting from a survey of U.S. podcast listeners. We learn about in-car listening, a comparison with audiobooks, and more. Continue Reading
Top 3 podcast advertisers unchanged in November; $57M spent by top 15 (Magellan)
In Magellan AI’s reckoning of the top podcast advertisers (by spend) in November, we see a lot of repetition from the previous months. Eleven of the top 15 advertisers in the previous month of October landed on the November list again. We do some month-over month analysis, and a six-month comparison. Click for the numbers, graphs, and top-line points. Continue Reading
RAIN Notes: Monday, December 18