In what the company calls a “major development” on its AI platform, podcast media planning platform Magellan AI is announcing Verified Downloads, a new feature which reveals show downloads, individual episode downloads, and unique listenership. IN a democratizing effort, the company is pitching to podcasters of all sizes. Continue Reading
Kagan, a research group within S&P Global Market Intelligence, has updated its summary and forecast of smart speaker shipments globally. The rise from 2016 through 2020 is meteoric, and the projection for 2021 continues the trend. Click for the chart. Continue Reading
Jottings of Note
— Deep Integration (Audio Up)
— Franchising (NPR)
— Honoree (Fresh Air Productions)
James Cridland returns with an analysis of a newly released RAJAR, the UK radio ratings report of record. One item of note, and graphed in this piece: UK radio formats now behave the same throughout dayparts. ALSO: Foxtel, Fred Jacobs, Bob Hoffman, and more. Continue Reading
Australian media company and podcast publisher ARN has partnered with podcast advertising intelligence company Magellan AI to create and release a report of the top 15 advertisers across the layer of top 400 Australian podcasts. Click through for the results, and how they relate to Magellan’s recent U.S. lists. Continue Reading
Global streaming audio service Deezer is splashing an announcement of a new relationship with Cologne-based RTL Deutschland, the German media conglomerate. RTL encompasses television and radio; Deezer will provide the streaming music, online radio, podcast, and audiobook solution. Continue Reading
Libsyn makes another deal. PODGO, founded last year, brings together podcasts of any reach with advertisers who want highly targeted, host-read sponsorship messages. Click for more info and a rundown of Libsyn’s acquisition streak. Continue Reading
Social podcast discovery platform Podchaser will ingest the entire catalog 31,000 podcasts from global podcast platform and marketplace Acast. Podchaser is sometimes called the IMDB of podcasts, and provides rating and reviews, creator and guest credits, user-curated playlists, and other social sharing and discovery features. Continue Reading
Multiple changes give the latest Media Monitors Top Podcast Networks list a new look. The quarterly list shrinks from 15 top networks to 10 in the Q3 edition of the consumer survey of most-played podcasts. We chart new entries and renamed networks in RAIN’s graphic analysis of 2021 lists. Continue Reading
“Black listeners are closing the gap with the general market.” That’s a general insight driving a new consumer survey study fielded by Edison Research and supported by SXM Media and media agency Mindshare. The Black Podcast Listener Report will be presented via webinar on Tuesday, November 16. Click for a early data nibbles and link to free registration. Continue Reading
by Dan Misener
“Give us a clue… assign your show a secondary category.” That’s the well-researched recommendation from guest columnist Dan Misener of branded poddcast studio Pacific Content. Crunching numbers reveals data-centric reasons why podcaster creators should help listeners find them by sharpening the show’s category definition. Continue Reading