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Digital audio is percentage leader in 2021 digital advertising report (IAB)
No segment of digital advertising grew as fast as audio, according to the IAB’s new Internet Advertising Revenue Report released this week by the Interactive Advertising Bureau and conducted by PwC. Digital audio captured the highest year-over-year growth from 2020 to 2021, with 57.9%. That doesn’t mean it’s the richest category, though. Click for details. Continue Reading
Spotify prepares Greenroom to become Spotify Live and take main stage
In a move to spearhead realtime audio experiences with live audiences, Spotify is taking its Greenroom product, which was acquired as Locker Room, and repositioning it on the main user page where shows will be promoted alongside a user’s music and podcasts. It’ll start with curated celebrity programs.
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RAIN Notes: Wednesday, April 13
Jottings of Note
— Departure (Spotify)
— VP Wanted (Marbyl)
— Fest (Radio Ambulante)
AdWeek gathers its podcasts into a network, partnering with Acast
Trade publication AdWeek is starting a podcast network with a collection of new and existing shows, and partnering with global podcast company Acast. As usual with the comprehensive partnerships, Acast will handle hosting, distribution, and monetization. Twelve podcasts are on… Continue Reading
Australian podcast listeners are attentive and immersed: Acast “Sounds Smart” study
Global podcast company Acast released highlights of its advertiser-facing Sounds Smart research. It is a survey of at-least-monthly Australian podcast listeners. (See it HERE.) One question asked about attention and immersion. Seventy-four percent of respondents agree with the statement: “Podcasts provide me… Continue Reading
Podcasts for immersion; radio for entertainment (iHeartMedia research)
iHeartMedia released results of a consumer survey about how listeners releate to audio presenter — radio and podcasts hosts. iHM partnered with PMX (part of Publicis Media) to execute the study, which is titled “Exploring the Brand Benefits of Trust and Companionship in Audio.” Click through for the takeaways. Continue Reading
RAIN Notes: Monday, April 11
Jottings of Note
— VP Wanted (Marbyl)
— Fest (Radio Ambulante)
— The Law (Jonathan Lyons)
Audioboom discloses Q1 financials: Record revenue
Global podcast company Audioboom, which is publicly traded on the London Stock Exchange, has released its earnings report Q1 2022 financials. It is gleaming with one key number that really stands out — average CPM. Click for full report. Continue Reading
Audio Up gets three Webby nominations, two in one category
Entertainment company and odcast constne studio Audio Up is bragging about receiving three Webby nominations for that program’s upcoming 26th annual ceremony. Audio Up recently got our attention when SiriusXM invested in the outfit and claimed a board seat. Continue Reading
Instreamatic launches Speaky — instant customer/listener audio communication
Instreamatic, the audio tech company known for its development of interactive audio ads (called Voice Ads) which enable listeners to engage with audio commercials conversationally, has released something new. It’s called Speaky, which provides one-click spoken messaging on any web page. Click for a link to the demo. Continue Reading
TuneIn expands in Europe with new partnerships
TuneIn is announcing new European partnership deals that will bolster the platform’s Euro content offerings, and open new revenue expansion. The two new deals are with Dutch broadcasters Talpa Network/OMS and Audiohuis Amsterdam, and French broadcaster AirZen. The press information cites metrics for European radio reach and revenue growth. Continue Reading