Triton Digital released its January Podcast Report, which measures weekly downloads of Triton measurement clients. NPR regains #1, assisted with the highest number of episodes created in the month. Not much switching around within this stable ranking. Continue Reading
iHeartPodcasts announced today that its acquired show, Stuff You Should Know, hosted by Josh Clark and Chuck Bryant, has been downloaded three billion times. “Chuck and I started this series with a passion for curiosity and had no expectation of ever being a leading podcast,” said Josh Clark. That’s the kind of rags-to-riches business story that launches thousands of newer shows. Continue Reading
Edison Research has released its measurement of the top 100 podcasts in the U.S. for combined Q3 and Q4. As the company emphasizes, this is the only podcast ranker which doesn’t count downloads, and isn’t restricted to clients. Edison builds this ranking through a survey of 10,597 podcast consumers ages 13 and older in the U.S. Continue Reading
On Wednesday Veritonic presented its second annual Audio Intelligence Summit, a half-day series of presentations whose main theme was the primacy of audio. A series of eight onstage discussions explored the power of audio branding, the monetization of podcasts, and much more. Part 1 of our coverage here.
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Global podcast company Acast released its Q4 earnings, in a comprehensive, downloadable, fully designed PDF. Gross profit, net loss, and lots of detail, plus comments from CEO Ross Adams. Continue Reading
“Audio is a category ripe for segmentation.” –Russ Crupnick, Managing Partner, MusicWatch MusicWatch has ingeniously (and laboriously) measured listening tendencies and habits across a wide age spectrum, breaking down the results by individual. The result is a more granular… Continue Reading
Audacy and Veritonic have released SoundCreative, a whitepaper summary of research performed last year. The subtitle describes the work’s purpose: “How To Build Winning Audio Ads.” The consumer survey was combined with proprietary content analysis. Continue Reading
A prevailing type of sponsor message in podcast advertising is the host-read personal endorsement of a product or service. If you listen to a lot of podcasts, you develop an impression that companies give away a high volume of samples as the basis of this marketing strategy. An FTC investigation — started last year and completed last week — potentially pokes a hole in that assumption. Continue Reading
Jottings of Note
— How and When (Semafor)
— Glass Half Full (Signal Hill Insights)
— Dream Come True (The Podglomerate)
Triton’s year-end review could be called hybrid study — it is informed by server-side measurement of Triton’s Podcast Metrics service, and by the Demos+ project, a monthly survey of 12,000 podcast listeners in collaboration with Signal Hill Insights. Click through for demographics, key takeaways, and more. Continue Reading
Jottings of Note
— Black Podcast Listening (Edison Research)
— Subscriber Benefit (Wondery+)
— Dream Come True (The Podglomerate)
“The economics of podcasting got a little out of hand, to say the least.” So said Scott Greenstein, President and Chief Content Officer of SiriusXM. Sirius noted that headwinds with economic and business uncertainties causing many major advertisers to be cautious in their marketing spend. Still podcasting grew 24% in full-year 2022, and represented 38% of total advertising business in the year. Continue Reading